Acxiom – Real Identity
What they do.
Things can only get better. That’s what our Insight & Acquisition team believe.
Even when performance is impressive, they want to see it improve. So they analyze the data. Optimize acquisition strategies. And help you achieve maximum ROI.
Then they do it all again.
That’s the thing about the search for continuous improvement. It’s continual. The team’s not just
about perseverance.
It’s also about:
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1
Data-driven insight - Business intelligence Performance assessment Activity analysis Pipeline/Conversion rate optimization
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Display - Programmatic/Media planning Targeting strategy Media optimization
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Search - Search strategy SEO audit / services Paid search assessment / activation RLSA activation
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Paid social - Strategy Activation Multi-channel activation
insight
The Shifting Landscape: What’s the Meta with Targeted Ads in Europe?
We’ve all heard of Meta by now, the parent company of Facebook and Instagram, headed by Mark Zuckerberg. In a significant pivot that could reshape the advertising landscape, Meta has announced its intention to seek consent…
Recent thoughts.
Connected TV: the opportunity that B2B brands are too afraid to take.
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Strike a balance for success: brand and performance campaigns have the same goal.
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Let’s not jump the gun with Threads
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A Digital Revenue Team: The secret to unstoppable growth?
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Buyer Personas, User Personas and the Road to Customer Lifetime Value
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact...
Why Product Led Growth is a Key Component of Your Revenue Engine
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7 Steps to Make Video Marketing a Success
Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers...