GE Vernova | GridOS®
What they do.
Things can only get better. That’s what our Insight & Acquisition team believe.
Even when performance is impressive, they want to see it improve. So they analyze the data. Optimize acquisition strategies. And help you achieve maximum ROI.
Then they do it all again.
That’s the thing about the search for continuous improvement. It’s continual. The team’s not just
about perseverance.
It’s also about:
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Data-driven insight - Business intelligence Performance assessment Activity analysis Pipeline/Conversion rate optimization
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Display - Programmatic/Media planning Targeting strategy Media optimization
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Search - Search strategy SEO audit / services Paid search assessment / activation RLSA activation
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Paid social - Strategy Activation Multi-channel activation
insight
Revenue Teams can help B2Bs maximize profits. I should know, I’ve seen it with my own eyes.
Is your B2B business losing revenue because of how your people work together? I’ll bet it is. Because if your sales, marketing, and customer teams are chasing their own targets and pulling in different directions, they’re…
Recent thoughts.
The Shifting Landscape: What’s the Meta with Targeted Ads in Europe?
We’ve all heard of Meta by now, the parent company of Facebook and Instagram, headed by Mark Zuckerberg. In a significant pivot that could reshape...
Connected TV: the opportunity that B2B brands are too afraid to take.
B2B brands don’t want their marketing to be boring. But if we’re being brutally honest, it often is. And one reason is that B2B brands...
Strike a balance for success: brand and performance campaigns have the same goal.
Lately, the ‘brand vs performance’ question has been rearing its head again. Clients have been asking us: Is this brand marketing? Is this performance marketing?...
We need to talk about the funnel: a reality check for B2B.
Imagine if we always knew how B2B buyers would act. If their decision-making always followed a predictable sequence. Like some fundamental law of the universe....
Let’s not jump the gun with Threads
Anytime a bright and shiny new platform gets released, us marketers want to test it and talk about it. But if you’ve heard someone boasting...
A Digital Revenue Team: The secret to unstoppable growth?
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient and connected way...
Buyer Personas, User Personas and the Road to Customer Lifetime Value
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact...
Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in sales...