B2B marketing is changing faster than ever. Stay up to speed with the latest trends, insights, and best practices that are reshaping our industry.
insight
The Shifting Landscape: What’s the Meta with Targeted Ads in Europe?.
We’ve all heard of Meta by now, the parent company of Facebook and Instagram, headed by Mark Zuckerberg. In a significant pivot that could reshape the advertising landscape, Meta has announced its intention to seek consent…
How the subscription economy is transforming the B2B revenue model.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
Video Marketing 101: How video is killing the written word… and everything else!.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…