Global Business Travel
What they do.
We’re not in this for the short haul. Our aim is always to help you reach and grow the clients that will provide you the most lifetime value. That means our focus isn’t just on the next campaign, but on your long-term strategic success.
We manage strategic relationships with our clients that cover all aspects of B2B marketing, from brand to demand to customer lifetime value. These relationships extend into commercial management, where we partner with clients to manage large budgets in way that creates efficiencies and opens up new opportunities for more connected thinking across your organization.
How we do it:
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We take a holistic view of the budget holders across your organization to make strategic plans a reality.
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We build commercial models that mean you get the most value from us.
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We track your budgets to show invoicing status and project progression.
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We provide flexibility to allow strategic pivots and re-purposing budget into new initiatives.
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We provide transparency into the resources working across your account.
insight
Life as a Planner in 2023: It’s the mother of all jobs, but I wouldn’t change it for the world.
Are we Planners? Or are we Strategists? If you work in B2B, like I do, you might have been asked the same question. Even the people I work with aren’t always sure what to call us, hardly surprising given how much our job…
Recent thoughts.
The ‘forever customer’: expand your thinking about the post-sale customer journey
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever customer’. “Marketing...
How brand strategy unlocks Forever Customers (and 3 ways to get it right).
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is,...
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of the...
The User-Driven Model for B2B Revenue Growth
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the...
The Perfect Remote Working Policy
COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last...
If your marketing fails in 2019, here’s why
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to...
Why shoot yourself in the foot when you can go for the head – Realising the insanity of Brexit
As the votes were counted in the early hours of Friday morning, I was boarding a 7-hour flight from Chicago, heading towards what was once...
How B2B Marketing Brands Work in the Construction Industry
Inbound marketing. Search and social. Customer personas. Buyer journeys. With so much emphasis these days on the customer, the one who is ultimately putting their hard-earned...