Strategy and Planning

What We Do

Working with highly progressive marketers who want to develop their marketing function, we help our clients build profit centres and become business enablers. With extensive experience guiding companies through the pain of modern B2B marketing transformation, we engage with leaders to develop practical strategies and guidance that deliver the results they’re looking for.

The Strategy & Planning Team offers practical, ‘real world’ ideas, strategies, consulting and planning services, enabling our clients to optimize their marketing ecosystems and Ledger Bennett to deliver follow-on programmes effectively and profitably.

Purpose

  • To provide thought leadership around modern marketing
  • To help progressive marketers transform their marketing organization
  • To develop best-in-class digital marketing solutions and strategies by implementing a contemporary planning approach
  • To support global enterprises struggling to build their modern marketing capability or optimise the investment they have already made
  • To use a practical Demand Creation Consulting approach covering:
    • Content and Creative Development
    • Market & Audience Research
    • Marketing Infrastructure
    • Marketing Automation
    • Media & Acquisition
    • Reporting & Insight
  • To make Demand Creation and Lead Generation more accessible and easier to adopt by providing practical support to modern marketing functions

How We Do It

WE THINK – We question, challenge and think hard to set the direction and tone for Demand Generation Programmes and through the lifetime of our engagement with our clients.

WE ADVISE – We advise our clients on the best solution and we support our internal teams with the information and thinking they need to deliver a high quality programme.

WE DRIVE – We build-out the strategic infrastructures that drive and guide the deployment, success and output of our campaigns. This guarantees strategy and delivery remain aligned through every step of the journey.

WE DELIVER – We produce results. Accountability sits at the heart of everything we do. You tell us the destination, we’ll tell you how to get there.

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Services

Strategy & Planning
Creating performance-driven campaigns that align theory with results to drive demand creation.

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Digital Services
Delivering marketing efficiency and effectiveness through the use of digital channels & technology.

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Funded Heads
Integrating our skilled professionals into client teams to fill skill-gaps, driving productivity and performance.

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