insight
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the same windows, driving down the same highway, going through the same motions…
Helping brands to pursue their Forever Customers.
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Start a love affair with ABM..
There’s a lot to love about ABM. Done right, it can help you grow relationships with high-value accounts, increase average deal size, and boost…
The challenge with trying to say something compelling in a world of headline-readers..
What makes a good headline? It’s worth a quick history lesson. The headline has its roots in the upper echelons of journalism. Its purpose? To give…
Rules of engagement: In 2024, B2B brands should focus on these four UX trends..
How do you keep users engaged on your website for longer? It starts with a great user experience (UX). From navigation to site design to web…
Brand advocates: B2Bs biggest opportunity?.
I can’t remember the last time I saw a Tesla ad. I don’t think I’ve ever seen one. But I see Teslas everywhere. And if someone asks me to think…
Marketers need to make better mistakes..
Here’s how the economist George Stigler put it: “If you never miss a plane, you’re spending too much time in airports.” Every decision, in…
It’s actually this easy to create a positive company culture..
Many moons ago I had a summer job. I was 16, had just left school and my main priorities were A) playing gigs and B) finding ways to avoid going to…
Resources.
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your…
We’re all facing modern marketing challenges around; more data, more compliance, and an increasing need to realize central efficiency gains. Simple…
Ignorance isn’t bliss Everything’s changed about the way business buyers buy. That’s what the internet has done. In response, everything needs…
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
In uncertain times, knowledge sharing on common challenges is hugely beneficial. One of the biggest questions we have been asked recently, due to…
Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you…
What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best…
In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
Adding a Marketing Automation platform to your Marketing tech stack can help you gain efficiencies and achieve economies of scale if…
Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our…
Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight. The Keynote First up was the Keynote session…