insight
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media network. …
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been…
How can B2Bs win over more buyers? Research says it’s time to invest in your brand.
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why…
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
Resources.
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the slides that were presented by our very own Greg Dorban and Neil…
Advertising’s dead. Long live advertising You’ve heard them all (and so have we). “Advertising is dead.” “Media doesn’t drive ROI.”…
In a nutshell, Inbound is what’s replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for…
In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge…
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online.…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out!…
As anyone in marketing knows nailing down a cross-channel B2B audience strategy has never been more critical. This blog will provide insight into what…
Advertising on LinkedIn At a high level, advertising on LinkedIn has it’s pros and cons. We’ve seen a ton of upside when tracking down to revenue.…
In the world of AdWords optimizations, the more automated things get, the easier life becomes. While initially intimidating to users who are…