Marketo Marketing Nation – Day 1, Part 1

William Carrillo Global Marketing, Marketing Technology

Where does organic social sit in the marketing funnel?

Day 1 of the Marketo Marketing Nation summit kicked off this Monday in San Francisco to the excitement of marketing teams the world over! The overarching theme of this year’s event, “The Fearless Marketer” – daring to be innovative, bold, and ready to take on new challenges in an ever-changing digital landscape.

The Keynote

The summit kicked off with Marketo CEO Steve Lucas discussing the concept of “The Fearless Marketer,” setting the stage for the days to come, reflecting on the current state of B2B marketing, and introducing various upcoming interviews with industry leaders, including:

Jamie Foxx at Marketo 2018

  • Diane Green – CEO, Google Cloud
  • Bill McDermott – CEO, SAP
  • Jamie Foxx – Academy and Grammy Award® Winner
  • Sarah Kennedy – CMO, Marketo
  • Matthew Zilli – Chief Customer Officer, Marketo
  • TK Kader – SVP, Strategy & Alliances

 

 

The discussion proved to be extremely inspiring and insightful, and was summarized by some amazing quotes:

  • Always act like you’ve got sense; you belong in every room. – Jamie Foxx on being fearless
  • Take time to find the right notes to play. That’s what life is about. – Jamie Foxx
  • Trust is the ultimate human currency. Trust is earned in drops and lost in buckets – Bill McDermott on the most valuable currency in business

Marketo Trust Quote

  • The only thing in the end that keeps a company together is the customer – Bill McDermott
  • When you have a vision, keep at it. Never say die. Constantly plan, engage, and optimize until you get there – Diane Greene on the vision
  • Looking at reality, assessing how to optimize, maximize outcomes and reduce failure scenarios – Diane Greene on the definition of fearless
  • An effective marketer today must be a technology generalist, data scientist, and own the customer experience – Steve Lucas on the modern marketer
  • We are curating a journey, an experience. We are changing how people think about our brands – Steve Lucas on marketing

 

 

In addition to talks with some of the leading marketers in the industry, Marketo also announced some major company and product updates.

First up, Marketo has acquired Bizible, the B2B marketing attribution and revenue planning software that enables companies to measure and plan for revenue using multiple attribution models. This is a potential game-changer for Marketo, and the businesses that they serve.

Marketo Announcement

On top of that, they also announced some exciting new product updates that sent the crowd into a state of bliss:

  • Next Gen UX & UI

    • Marketo introduced its next-generation platform, Marketo Sky. This product will be in open beta by the end of May 2018 and contains valuable improvements to the user experience including: sleek modern look, shorter workflows, improvements to platform speed, collaboration capabilities, tagging/labelling, and visibility into real-time changes across team, plus much more! Read our Day 3 recap to get a in-depth look into the new Marketo Sky.
  • Connecting Sales & Marketing

    • When Marketo announced its acquisition of ToutApp at last year’s summit, we all knew something big was on the horizon! This came in the form of Marketo Sales Engage, which offers a seamless workflow for custom sales engagement, visibility on lead insights between the many marketing and sales touchpoints, and analytics. Sales and marketing practitioners will now be able to gain key insights about when and how prospects engage with email, web pages, and more, in real-time – making follow ups easier than ever!
  • Artificial Intelligence

    • Marketo announced its partnership with Google Cloud, and it’s AI and machine learning technology to bring Marketo users ContentAI, and Audience AI. The days of spending hours curating content based on user profiles is no more! ContentAI will do the heavy lifting for you and personalize your website content based on the individual user. AudienceAI will assist in expanding your database to find users with similar attributes that you may not of considered previously.
  • Analytics

    • Marketo introduced to the world Marketo Performance Insights (MPI). A tool that will allow full visibility into the sales pipeline, so marketers can discover what is driving revenue in seconds. Not only does this work with first touch attribution, but also multi-touch. And, with the acquisition of Bizible, MPI should advance even further in the very near future.

 

Check out the Day 1 Part 2 blog where we’ll look at the breakout sessions and share some of our insights.

 

 

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