insight
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient and connected way (again – a no brainer for marketers) … well, a…
How brand strategy unlocks Forever Customers (and 3 ways to get it right)..
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is, if you can…
How to Select the Best B2B Marketing Agency.
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes,…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
Resources.
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the slides that were presented by our very own Greg Dorban and Neil…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer,…
In uncertain times, knowledge sharing on common challenges is hugely beneficial. One of the biggest questions we have been asked recently, due to…
“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial,…
Having built the foundation for a successful revenue engine, what happens next? By this time you should have a clear revenue objective that’s been…
Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you…
In a constant effort to establish portfolio diversification, especially in the omnipresent IOT world, many hardware companies are now offering…
Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some…
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be…
For those who may have missed out, this year at the SiriusDecisions EMEA summit, we hosted a session with our friends from Canon focused on building…