In the digital landscape rulesets govern everything. They determine what we see, how things work, what they can do – and it’s all controlled by a list of rules designed to keep the systems in play running smoothly. This makes sure every element fulfils its purpose to the best of its capabilities.
With this in mind, let’s bring search engines into the mix. Search engines are designed to return the most relevant information to the user based on the query entered. To achieve this, they use SEO criteria to evaluate and prioritize the unpaid search results they display. The order of these results depends on their SEO value: the higher the value, the better the visibility. So, how does it work?
What is SEO?
Search Engine Optimization is the process of aligning your message with the terms commonly associated with your products or services. As your rankings increase for targeted terms, so does your web traffic.
With SEO, the aim is to influence the online visibility of your website in a search engine’s unpaid results. This ultimately maximizes the volume of visitors going to your website via unpaid channels – typically reducing cost per acquisition.
The long-term goal of reaching a global audience has never been more achievable.
Without implementing a structured SEO roadmap, it’s nearly impossible for customers to find your business online, especially without using your brand name. With the help of our SEO strategists, we’ll position your business for maximum visibility and high intent traffic.
What B2B SEO services can do for you.
By aligning your message with natural digital behavior, you can reach an engaged audience with specific interest around targeted topics/solutions. This ‘organic’ traffic typically spends more time on site, browses more pages, and shows greater interest in deeper content that those who arrive via paid channels. This is why there’s so much value in SEO.
Putting your site front and center on a results page under (the more easily manipulated) paid links ensures maximum visibility and an optimal yield of relevant traffic. It also gives you the opportunity to compete on an even level with Fortune 500 companies, as search engine algorithms determine visibility based on the quality of content, not on budget.
In essence, B2B SEO funnels the leads you’re looking for into your website and, from there, presents the opportunity for you to capture their data and nurture them further.
A typical SEO project takes a few months to optimize all existing web pages and often requires 6-9 months before the full impact on organic traffic is seen. The long-term benefit of SEO is huge and the sooner you get started, the better your results will be.
Why work with Ledger Bennett?
When comparing different Global SEO agencies, there are a few things that help us stand out as a top choice:
- We have global coverage, with offices in 4 different regions
- We get results and are fully transparent about them
- We gain new rankings and visibility for your priority keywords
- We set organic KPIs and reach them
- We test and learn providing daily, weekly, or monthly insights, with recommendations for future initiatives
How Ledger Bennett can help.
With extensive experience working across Global B2B SEO projects for multinational clients, we know what it takes to achieve best practice and drive relevant traffic to your website. Our B2B SEO services cover a number of areas:
- On-page SEO
- Off-page SEO
- SEO content strategy
- Technical SEO
An integrated and fully collaborative approach to global SEO is vital. Ledger Bennett’s digital marketing team provides leading SEO, PPC, paid social, and programmatic strategies, formulating and perfecting a deep understanding of your audience and moulding to your most valuable business KPIs.
The approach to local and global optimizations focuses on increasing traffic and clicks to the website, while providing maximum return to your revenue stream, bottom line, businesses, and customers. By taking a fully custom, integrated approach, all channels work together to get the most out of quality scores, conversion rates on landing pages, and driving the highest intent audiences.
How our approach to B2B SEO is different.
We combine external research and market trends with existing paid search data to identify and apply best practices in organic search and the wider content marketing lifecycle. This data-driven philosophy is reflected in everything we do to make sure we drive results that deliver genuine return on investment. Whether you’re looking to optimize your whole website or just a single section, we can help.
Our approach to SEO varies significantly from other agencies, and this comes down to a few key characteristics:
- Our end-to-end marketing capabilities ensure SEO is driven with
input across the entire marketing function.
- We’re B2B specialists, and our SEO recommendations are built on extensive
success in the B2B sector.
- We go beyond the top-level results to focus on the metrics that really matter to guarantee maximum impact, with attribution for the commercial impact of organic traffic.