American Express GBT
What is paid search?
Paid search allows you to place advertisements within relevant search queries on search engines like Google, Bing and so on.
Paid search (also known as PPC or Pay-Per-Click) results will appear above the organic results and will be linked to the keywords used by the user. Run on Google Adwords, Microsoft (Bing) Advertising, and/or Yahoo Gemini, paid search gets your business in front of anyone searching your direct keywords.
There’s a large difference between B2C focused paid search agencies and a B2B focused paid search agency, so be cautious in hiring a consumer-focused agency to run your B2B paid search strategy. There are many nuances that can get costly very quickly. Ledger Bennett understands the intricacies in navigating this space.
How would B2B paid search benefit you?
Paid search allows you to place advertising in front of a relevant audience.
Whether they are looking for a specific piece of content, researching potential solutions or have a specific intent, paid search can help you fill the top of your funnel with relevant prospects. The paid search model allows campaigns to be switched on and immediately drive traffic through media investment. It is a great starting point for driving short-term web traffic while SEO projects work to increase rankings in the longer term.
Our global B2B paid search agency experts have deep understanding of different regional behaviors, keyword to MQL-Closed/Won deal funnel optimizations, advanced script implementation, and consistently manage millions per year between Google, Bing, Yahoo Gemini, and others. Our goal is to take your grouping of keywords, create strong messaging through ad copy, and turn those clicks into leads through the funnel.
How is Ledger Bennett’s approach to B2B Paid Search different?
Most agencies see paid search as a single channel. We don’t. We see it as part of a more holistic marketing strategy.
The thing that sets Ledger Bennett B2B Paid Search marketers apart is we work to create a fully integrated approach to all media, whether it’s organic or paid, and provide visibility through the user’s journey to your CRM. We can even help identify false positive leads and score them for your sales team.
We can help you connect the dots between global strategy and regional deployment. Or we can show you how we manage full funnel performance rather than just top-level conversion.
Why work with Ledger Bennett Paid Search Team?
When looking for a Global B2B Paid Search agency, there are a few things that help us stand out as a top choice:
- We have global coverage, with offices in 4+ different regions
- We get results and are fully transparent about it
- We drive and optimize our campaigns with full funnel visibility from Keyword to ROAS
- We test and learn providing you weekly or monthly insights, recommendations, and future initiatives to suit your needs
How we can help with your paid search initiatives.
With extensive experience working across Global B2B Paid Search projects for multinational clients, we know what it takes to achieve best practice and drive relevant users to your website. Our paid search services cover a number of areas:
- Keyword research
- Ad copy creation
- Test schedule creation
- Back end script optimizations and utilization
- Existing campaign/account audits
- Remarketing pixel and life cycle retargeting set up
- Daily, weekly, monthly optimizations and recommendations.
Taking optimizations beyond the click.
Within your PPC ads, you can reach your audience and potential customers just as they are ready to make a purchase, while also protecting your brand terms from competitors looking to steal market share or customers trying to navigate to your site. We follow the most qualified users into your sales pipeline to optimize keywords from start to revenue.
It is vital to nurture that lead in order to create a loyal customer with stronger ROAS. We will work to tie your CRM into our PPC management platforms in order to evaluate performance on the lifetime return generated by the customers we generate, not just on cost/lead or cost/new customer. Working to gain full visibility from platform into the funnel drives a high amount of success!