GED PGOG - Balance
Meet your customers where they are.
Connect with relevant prospects and get them to engage – again and again.
We manage the full funnel from brand awareness to demand generation and upsell and cross-sell. We develop campaigns including paid search, paid social, pay per lead, trade media, and programmatic. We take your campaign messages to your stakeholders when and where they are. Then, we dissect performance data and continually refine our approach to keep your pipeline flowing.
From awareness to deals won.
Through a fully integrated approach with our colleagues across the agency, we develop activations informed by market research and brand strategy, with compelling campaign creative and copy that resonates. We conduct paid media planning as part of larger campaign plans that include owned and earned channels, so your brand messages are amplified.
Starting with your target customer, we delve into their digital behaviours, your industry, category and regional differentiators, and competitive positioning and provide visibility through the user’s journey to your CRM.
We can help you connect the dots between global strategy and regional deployment. Or we can show you how we manage full-funnel performance rather than just counting initial action as success.
A media team that gets inside and gets it.
Our global B2B media agency experts have deep understanding of paid media channel activation, channel-MQL-won sales funnel optimizations, and campaign performance analytics.
We manage millions in advertising spend per year for our clients in multichannel campaigns across paid search, paid social, pay per lead, trade media, and programmatic. We have deep experience in media planning, keyword research, audience building, ad copy creation and optimization, account audits, remarketing and more.
With us, you get:
- Global coverage
- Continual testing and learning with daily, weekly or monthly insights and optimization recommendations
- Fully transparent results
Taking optimizations beyond the click.
We don’t stop with a click. Our measure of success is helping you develop not just leads, but repeatable revenue. We’re tenacious about making the most of your media budget through continuous refinement.
We follow the most qualified users into your sales pipeline to optimize from start to revenue. We nurture leads to create a forever customer with stronger ROAS.
We tie your CRM into our management platforms to evaluate performance on the lifetime return generated by customers, not just on cost per lead or cost per new customer.