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Everything marketing does should be measurable to revenue. See per-platform performance and tie it to value with Cortex.
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insight
Google Offline Conversion Tracking for B2B Marketers [A Complete Guide].
For B2B marketers, operating in a data-informed manner to do everything from optimizing budget allocations down to deciding what campaign content will outperform the rest has become a prerequisite; however, all of the AI/ML…
Recent thoughts.
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Why Product Led Growth is a Key Component of Your Revenue Engine.
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…