Acxiom – Real Identity
What they do.
Before your customers can make the Customer Journey you have to build them a road. Getting them smoothly along the route from unknown prospect to sales, demands a comprehensive infrastructure within your Marketing Automation Platform.
The infrastructure needs to capture data from your prospects – converting them from unknown to known. Then it needs to nurture them using content. And it needs to do this efficiently and effectively, to turn them into marketing qualified leads and, ultimately, buyers.
We can help you with:
Marketing Tech Stack audit
User Acceptance Testing
Interactive content build (using HTML)