Global Business Travel
What they do.
We’re not in this for the short haul. Our aim is always to help you reach and grow the clients that will provide you the most lifetime value. That means our focus isn’t just on the next campaign, but on your long-term strategic success.
We manage strategic relationships with our clients that cover all aspects of B2B marketing, from brand to demand to customer lifetime value. These relationships extend into commercial management, where we partner with clients to manage large budgets in way that creates efficiencies and opens up new opportunities for more connected thinking across your organization.
How we do it:
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1
We take a holistic view of the budget holders across your organization to make strategic plans a reality.
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2
We build commercial models that mean you get the most value from us.
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3
We track your budgets to show invoicing status and project progression.
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4
We provide flexibility to allow strategic pivots and re-purposing budget into new initiatives.
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5
We provide transparency into the resources working across your account.
insight
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media network. …
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