Six steps to heaven
What does an effective Demand Generation strategy do? It breaks down the B2B buyer journey into six steps.
And at each stage, it helps you identify the specific things you can do to engage customers.
Our matrix outlines the steps. Helps you pinpoint what’s happening at each one. And helps you get inside your customers’ minds wherever they are on their journey from prospect to purchase.
It’s also flexible enough to adapt to your needs and let you map them in the Sirius Decisions framework.
It’s not just a matrix. It’s all you need to know to decide what to say and how to say it.