insight
B2B brands don’t want their marketing to be boring. But if we’re being brutally honest, it often is. And one reason is that B2B brands aren’t bold enough with their creative. Even today, in a media landscape full of…
Strike a balance for success: brand and performance campaigns have the same goal..
Lately, the ‘brand vs performance’ question has been rearing its head again. Clients have been asking us: Is this brand marketing? Is this…
In B2B, the idea of ‘brand’ needs a rebrand.
If you’re a B2B marketer, open up your brand guidelines and turn to the photography section. I’ll bet it says something like: “We use real…
We need to talk about the funnel: a reality check for B2B..
Imagine if we always knew how B2B buyers would act. If their decision-making always followed a predictable sequence. Like some fundamental law of the…
The ‘forever customer’: expand your thinking about the post-sale customer journey.
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever…
Let’s not jump the gun with Threads.
Anytime a bright and shiny new platform gets released, us marketers want to test it and talk about it. But if you’ve heard someone boasting about…
Winning ‘Forever Customers’: it’s time for a new approach to B2B creative..
What’s the ultimate goal of B2B marketing? Typically, it’s to help brands attract customers and get them to buy. And in pursuit of that goal,…
Connected Thought: How client services help unlock customer lifetime value.
The old siloes of marketing, product and customer success are coming together. To put the customer at the center, they need to be a cohesive digital…
A Digital Revenue Team: The secret to unstoppable growth?.
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient…
Resources.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and…
Build your own buyer If you want your marketing to be successful, you have to know your buyers. Only when you understand the challenges they face, can…
Watching is believing Video gets 1200% more shares on social platforms. Video engages. Video raises awareness of your business. Video improves…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching…
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online.…
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall…
There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is…
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are…
I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of pens and…
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who…
On February 7th, 2018 people around the world watched with interest as entrepreneur Elon Musk launched his Space X brainchild, the…