Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been trained using vast amounts of text mostly sourced from the web. But that real-world data is running out. What’s more, publishers and media outlets have started banning AI firms from […]
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy. Mary Portas who has coined the phrase ‘Kindness Economy’ ran a TED talk on the subject in December 2019, just a couple of months before the pandemic really got its claws in. […]
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact on their business. We do this by narrowing the focus to the personas that have a real influence on the buying decision, so they are useful and actionable to marketing and […]
Earlier this year we took some time to consider our Corporate Social Responsibility (CSR) approach. Our aim was to involve everyone across our global business, uniting them around a cause that would make a difference to us as individuals, as a business and in our local communities. The first thing we needed to decide on […]
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing programs could generate 40% more customer inquiries? What if human resources could recruit 60% more of its highest-priority targets? What if twice as many workers were emotionally engaged in […]
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and continual transformation. With the increasing reliance on digital tools and automated processes, this shift has changes what and how businesses sell and has completely altered the traditional […]
Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. Of course, the onset of the pandemic changed that, and it changed it fast. The latest Gartner data […]
In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways to increase the skill sets of our media peers while remote working? We have seen both sides of the coin with this virus affecting our clients. Some […]
In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a significant impact on their live events. We’ve had countless messages and calls from clients asking what the best course of action is if an event has to […]
“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. Wikipedia The Emperor’s New Clothes is a short tale written by Danish author Hans Christian Andersen, about two weavers who promise an emperor new clothes that they say are invisible to those who […]