insight
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes, sizes and specialties, but how do you know which one will be the right fit for…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Resources.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching…
In uncertain times, knowledge sharing on common challenges is hugely beneficial. One of the biggest questions we have been asked recently, due to…
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online.…
Advertising on LinkedIn At a high level, advertising on LinkedIn has it’s pros and cons. We’ve seen a ton of upside when tracking down to revenue.…
Today’s technology has allowed us to reach new heights of creativity and create things that 20 years ago, we’ve couldn’t even of dreamed up.…
The world of content marketing is moving at a breakneck pace. Change now occurs faster than ever, and if you don’t keep up, you will get left…