insight
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient and connected way (again – a no brainer for marketers) … well, a…
How brand strategy unlocks Forever Customers (and 3 ways to get it right)..
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is, if you can…
How to Select the Best B2B Marketing Agency.
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes,…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
Thought leadership.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey…
B2B buying has changed – but not many B2B businesses have caught up. Most budget is spent on generating and converting leads, when the focus really…
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
Why is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to…
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the…
Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets…
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than…