insight
For B2B marketers, operating in a data-informed manner to do everything from optimizing budget allocations down to deciding what campaign content will outperform the rest has become a prerequisite; however, all of the AI/ML…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Why Product Led Growth is a Key Component of Your Revenue Engine.
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
Thought leadership.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey…
B2B buying has changed – but not many B2B businesses have caught up. Most budget is spent on generating and converting leads, when the focus really…
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other…
Why is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to…
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the…
Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets…