insight
We’ve all heard of Meta by now, the parent company of Facebook and Instagram, headed by Mark Zuckerberg. In a significant pivot that could reshape the advertising landscape, Meta has announced its intention to seek consent…
Why no one pays attention to B2B marketers..
Demand attention. That’s the most important thing any piece of creative has to do. In the case of an ad, it’s pretty much the only thing it has to…
Life as a Planner in 2023: It’s the mother of all jobs, but I wouldn’t change it for the world..
Are we Planners? Or are we Strategists? If you work in B2B, like I do, you might have been asked the same question. Even the people I work with…
Connected TV: the opportunity that B2B brands are too afraid to take..
B2B brands don’t want their marketing to be boring. But if we’re being brutally honest, it often is. And one reason is that B2B brands aren’t…
Strike a balance for success: brand and performance campaigns have the same goal..
Lately, the ‘brand vs performance’ question has been rearing its head again. Clients have been asking us: Is this brand marketing? Is this…
In B2B, the idea of ‘brand’ needs a rebrand.
If you’re a B2B marketer, open up your brand guidelines and turn to the photography section. I’ll bet it says something like: “We use real…
We need to talk about the funnel: a reality check for B2B..
Imagine if we always knew how B2B buyers would act. If their decision-making always followed a predictable sequence. Like some fundamental law of the…
The ‘forever customer’: expand your thinking about the post-sale customer journey.
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever…
Let’s not jump the gun with Threads.
Anytime a bright and shiny new platform gets released, us marketers want to test it and talk about it. But if you’ve heard someone boasting about…
Thought leadership.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey…
B2B buying has changed – but not many B2B businesses have caught up. Most budget is spent on generating and converting leads, when the focus really…
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
Why is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to…
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the…
Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets…
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than…