insight
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes, sizes and specialties, but how do you know which one will be the right fit for…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Resources.
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
If your B2B organization isn’t using Marketing Automation, where have you been? It’s 2018 and MAP is bigger, better and more relevant than it’s…
Emails have long since been simple, flat and uneventful. This is mainly due to restrictions in the email clients not allowing the same code freedom as…
It was a bright cold day in April and the clocks were striking thirteen. It’s 2017, and the world is divided up into zones. EMEA, APAC, N America…
Worried about GDPR? Then you might be interested to know that on December 12th 2016, the e-Privacy Directive was leaked. We know. Mind blown. The…
GDPR stands for the General Data Protection Regulation and comes into force on 25th May 2018. Learn how your can improve your GDPR compliance.…
If you are considering or actively email marketing to European B2B recipients you need to be aware of the different country email…