insight
This is the last post in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim, Head of Strategy), who are part of the Havas…
Why Playing it Safe is the Riskiest Move in B2B Branding.
This is the second in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim,…
Creating a Fire Brand: 4 Lessons for B2Bs from Our Clients.
This is the first in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and…
This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and…
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell,…
Jason Fletcher joins Ledger Bennett as Executive Creative Director.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades…
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Resources.
We’re all facing modern marketing challenges around; more data, more compliance, and an increasing need to realize central efficiency gains. Simple execution tasks are also becoming increasingly labor intensive, with rising…
Unlock the power of centralized marketing with a Demand Center Bringing Technology, People and Process together. So, let’s talk Demand Centers. As…
Move on up Has your business moved up a level? Adopted new technologies or strategies, maybe? Started more sophisticated operations than ever before?…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
For those who may have missed out, this year at the SiriusDecisions EMEA summit, we hosted a session with our friends from Canon focused on building…
With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of…
There’s no doubt about it, rolling out marketing campaigns on a global scale can be tough, particularly when issues around process management rear…
So you’ve no doubt heard the term ‘Demand Center’ thrown about over the last couple of years. It might’ve come up on a casual trawl through…