Remote Reflections: tips for remote working while travelling the world
Over the last 10 months, I’ve been fortunate to live in eight countries and visit over 10 additional countries, all while working as a client service director on ...
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ROI of organic social – how do we measure it?
Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ...
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Aligning Sales and Marketing around the Demand Unit Waterfall
Sirius Decisions’ Isabel Montesdeoca and Julian Archer recently shared a shocking statistic, one which doesn’t paint marketers in the best of light – ...
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Whistle while I work: Delivery Operations Manager
There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is key. With ...
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The Spirit of GDPR – What we’re doing and why
Don’t concentrate on the fines, concentrate on the spirit of GDPR – it’s here for good reasons! ...
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Why you need to be using Account Based Marketing on LinkedIn
Have you been running paid social activity on LinkedIn for a while, but are failing to see significant returns or are generating leads at an off-the-chart cost? It’s ...
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Where does organic social sit in the marketing funnel?
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ...
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Music for the creative mind: Video Designer
I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of ...
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What all social media managers can learn from KFC and #ChickenGate
Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ...
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Good Food, Good Mood? The Marketing Agency Diet
The diet starts Monday! How many of us have said those words? The word diet automatically makes you feel like hard work – to me anyway! Losing weight ...
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3 predictions for the future of the Olympic games
We don’t know about you, but here at Ledger Bennett we’ve all been hooked on the Pyeongchang Winter Olympics this last week. ...
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What are the benefits of reactive content?
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ...
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