Marketing Blog, LB Agency Blog

7 Tips to Help you Get the Most out of Marketing Automation

Ledger Bennett May 17, 2018 Marketing Technology

Adding a Marketing Automation platform to your Marketing tech stack can help you gain efficiencies and achieve economies of scale if implemented well. However, it remains important that ...

Nailing Down A Cross Channel B2B Audience Strategy

Christian Radley May 15, 2018 Inbound Marketing

As anyone in marketing knows nailing down a cross-channel B2B audience strategy has never been more critical. This blog will provide insight into what key features accelerate learnings ...

LinkedIn Video Ads Convert 68% lower CPLs than Static Image Ads

Tom Jacobs May 10, 2018 Inbound Marketing, Measurable Results

LinkedIn’s advertising platform has been a great addition to our offering as a B2B agency. When users are on the platform they are usually in a professional mindset ...

Marketo Marketing Nation – Day 3 summary

Ledger Bennett May 4, 2018 Global Marketing, Marketing Technology

Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our adventure with ...

Marketo Marketing Nation – Day 2 – ‘Be Fast, Be Brave, Be Bold’:

Ledger Bennett May 3, 2018 Global Marketing, Marketing Technology

Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight. First up was the Keynote session titled ‘The Outer Edge of What’s Possible’. Focused ...

Marketo Marketing Nation – Day 1, Part 2

Ledger Bennett May 2, 2018 Global Marketing, Marketing Technology

If you haven’t had the chance to read through our notes from the Day 1 Keynote session yet, you can find them here to enjoy at your leisure. ...

Marketo Marketing Nation – Day 1, Part 1

Ledger Bennett May 2, 2018 Global Marketing, Marketing Technology

Day 1 of the Marketo Marketing Nation summit kicked off this Monday in San Francisco to the excitement of marketing teams the world over! The overarching theme of ...

The Science of Marketing

Ledger Bennett May 1, 2018 Marketing Technology

The age-old argument of marketing as an art VS marketing as a science. Whatever side you’re on, it’s impossible to deny that with recent innovations, particularly in digital marketing, it’s ...

24/7 Bidding Strategy: Low Effort, High Reward

Tom Jacobs April 26, 2018 Inbound Marketing

In the world of AdWords optimizations, the more automated things get, the easier life becomes. While initially intimidating to users who are unfamiliar with them; building ...

How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content

Jon Barkworth April 23, 2018 Content Marketing, Marketing Strategy

Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose ...

5 Podcasts To Kick-Start Your Morning Commute!

Alice Kirby April 18, 2018 Top 5

The morning commute. It’s something that pretty much everyone (except those lucky few who work from home) will experience at some point in their lives. A necessary evil ...