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The Blog

B2B Marketing SEO Overlooked

Why is SEO often Overlooked in B2B Marketing?

Greg McCann April 18, 2020 SEO

For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of ... 

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Replacing Lost Leads with Virtual Events

Recreating the intensity of sales decision making through virtual events

Ledger Bennett April 1, 2020 Insights, Revenue, Sales Enablement

COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ... 

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Will a temporary block for contact selling lead to a permanent shift in digital first selling?

Ledger Bennett March 26, 2020 Insights, Revenue, Sales Enablement

There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ... 

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LB-2020-Third-Party-Cookies-Google

Google Chrome’s Phase-out of Third Party Cookies: What This Means For B2B Companies

Mariam Jameel March 25, 2020 Inbound Marketing, Marketing Strategy, SEO, Uncategorized

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data ... 

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Courses and Certifications

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Tom Jacobs March 20, 2020 Inbound Marketing, Marketing Strategy, Uncategorized

In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways ... 

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Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett March 13, 2020 Insights, Revenue

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a ... 

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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett February 25, 2020 Insights, Opinion

The Emperor’s New Clothes is a short tale written by Danish author Hans Christian Andersen, about two weavers who promise an emperor new clothes that they say are ... 

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Remote working

Everything we’ve learned from operating a remote and flexible working culture

Ledger Bennett February 19, 2020 Insights, Talent & Resourcing

It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. We know this because we’ve been on the journey, made the ... 

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accelerating the revenue engine

Accelerating the Revenue Engine

Ledger Bennett January 27, 2020 Global Marketing, Measurable Results, Revenue

By this time you should have a clear revenue objective that’s been widely communicated.  Existing silos between marketing, sales and customer teams should be in the process of ... 

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Importance of Revenue Management

The Importance of Revenue Management

Ledger Bennett January 27, 2020 Insights, Measurable Results, Revenue

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ... 

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what is growth marketing

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ... 

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The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett December 18, 2019 Insights, Revenue

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more ... 

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