Marketing Blog, LB Agency Blog

Chief marketing officer to chief revenue officer

From CMO to CRO – developing your career to fit the future of business

Ledger Bennett August 3, 2020 Demand Generation, Insights, Measurable Results, Revenue, Talent & Resourcing

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...

My Day to Make a Difference for Mental Health

Jon Barkworth July 31, 2020 Insights, Meet The Team, Talent & Resourcing, Uncategorized

25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which ...

Managing Marketing Budgets in a Crisis

Ledger Bennett July 15, 2020 Insights, Marketing Strategy, Revenue

Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...

The changing face of revenue responsibility – a new model for success

Ledger Bennett June 16, 2020 Insights, Measurable Results, Revenue

“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett June 1, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...

Translating marketing comms from English to local language – is it really worth the effort?

Ledger Bennett May 14, 2020 Measurable Results

If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...

Performing a marketing skills gap to help you plan for the future – in just 60 minutes

Ledger Bennett May 8, 2020 Talent & Resourcing

Following on from a blog we wrote recently about building agile marketing teams we’d referenced the importance of performing a regular skills gap exercise. Team dynamics across most ...

Marketing Funnel vs. Sales Funnel: A Complete Guide

Tom Jacobs May 7, 2020 Demand Generation, Marketing Strategy, Sales Enablement

Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ...

Why is SEO often Overlooked in B2B Marketing?

Greg McCann April 18, 2020 SEO

For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of ...

Replacing Lost Leads with Virtual Events

Recreating the intensity of sales decision making through virtual events

Ledger Bennett April 1, 2020 Insights, Revenue, Sales Enablement

COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...

Will a temporary block for contact selling lead to a permanent shift in digital first selling?

Ledger Bennett March 26, 2020 Insights, Revenue, Sales Enablement

There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...