Marketing Blog, LB Agency Blog

The Science of Marketing

Sam Vidler May 1, 2018 Marketing Technology

The age-old argument of marketing as an art VS marketing as a science. Whatever side you’re on, it’s impossible to deny that with recent innovations, particularly in digital marketing, it’s ...

24/7 Bidding Strategy: Low Effort, High Reward

Tom Jacobs April 26, 2018 Inbound Marketing

In the world of AdWords optimizations, the more automated things get, the easier life becomes. While initially intimidating to users who are unfamiliar with them; building ...

How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content

Jon Barkworth April 23, 2018 Content Marketing, Marketing Strategy

Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose ...

5 Podcasts To Kick-Start Your Morning Commute!

Alice Kirby April 18, 2018 Top 5

The morning commute. It’s something that pretty much everyone (except those lucky few who work from home) will experience at some point in their lives. A necessary evil ...

Remote Reflections: tips for remote working while travelling the world

Ledger Bennett March 29, 2018 Global Marketing

Over the last 10 months, I’ve been fortunate to live in eight countries and visit over 10 additional countries, all while working as a client service director on ...

Aligning Sales and Marketing around the Demand Unit Waterfall

Victoria Dyke March 21, 2018 Demand Generation, Global Marketing, Marketing Strategy

Sirius Decisions’ Isabel Montesdeoca and Julian Archer recently shared a shocking statistic, one which doesn’t paint marketers in the best of light – ...

Whistle while I work: Delivery Operations Manager

Virgil Wilson March 20, 2018 Content Marketing

There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is key. With ...