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The Blog

What becomes of a proactive B2B Marketing function?

Ledger Bennett February 2, 2016 Demand Generation, Marketing Strategy

Many of my blogs have focused on what I see from businesses that are either making or are preparing to make the shift from traditional B2B marketing to ... 

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Marketing ChallengesMarketing Technology
ROI vs Revenue

Measuring Marketing Performance: ROI vs Revenue

Ledger Bennett January 31, 2016 Marketing Strategy

We see all sorts of weird and wonderful ways of measuring marketing success and ROI, various combinations of responses, qualified opportunities and weighted or unweighted pipeline values calculated ... 

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A Managed Service approach to Demand Generation

Ledger Bennett January 12, 2016 Demand Generation, Marketing Strategy

During a recent event we had the opportunity to host a seminar that focused on how we are helping certain clients in changing their marketing emphasis from one ... 

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Content atomization, bricks and a few feathers

Ledger Bennett September 8, 2015 Content Marketing

So, here I am. Back in Cleveland. Home of the Cleveland Browns. Host of Content Marketing World. And a bunch of people happy to wear orange. ... 

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Telemarketing For Dummies – 21st Century Edition!

Ledger Bennett June 17, 2014 Demand Generation, Marketing Strategy

For years telemarketing has been the ultimate outbound communication tool, regrettably we have been abusing this obstructive power, making unnecessary cold calls with little success for far too ... 

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NurtureTelemarketing

How B2B Marketing Brands Work in the Construction Industry

Andrea Glenn June 5, 2014 Demand Generation

Inbound marketing. Search and social. Customer personas. Buyer journeys. With so much emphasis these days on the customer, the one who is ultimately putting their hard-earned cash into ... 

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10 Biggest B2B Marketing Challenges

Greg Dorban December 9, 2013 Demand Generation

You’re probably tired of hearing that B2B marketing is changing. Which is fine. Except it really is. So here’s our view of the 10 biggest B2B Marketing challenges. ... 

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B2B MarketingMarketing Challenges

The 5 Best B2B Social Media Campaigns

Ledger Bennett October 7, 2013 Content Marketing, Inbound Marketing

In the B2B social media environment, collecting followers and likes is not enough to be successful. Modern marketers hunger for CTR, form fills and lead-generating data in order ... 

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Social MarketingSocial Media

Demand Generation Metrics C-level Care About

Greg Dorban September 18, 2013 Demand Generation, Marketing Strategy

At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn’t ... 

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Reporting metricsROI

B2B European email legislation made easy

Jason Ott July 2, 2013 Global Marketing

If you are considering or actively email marketing to European B2B recipients you need to be aware of the different country email legislations. Many believe that the same ... 

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Email Marketing
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