What becomes of a proactive B2B Marketing function?
Many of my blogs have focused on what I see from businesses that are either making or are preparing to make the shift from traditional B2B marketing to ...
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Measuring Marketing Performance: ROI vs Revenue
We see all sorts of weird and wonderful ways of measuring marketing success and ROI, various combinations of responses, qualified opportunities and weighted or unweighted pipeline values calculated ...
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A Managed Service approach to Demand Generation
During a recent event we had the opportunity to host a seminar that focused on how we are helping certain clients in changing their marketing emphasis from one ...
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Content atomization, bricks and a few feathers
So, here I am. Back in Cleveland. Home of the Cleveland Browns. Host of Content Marketing World. And a bunch of people happy to wear orange. ...
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Telemarketing For Dummies – 21st Century Edition!
For years telemarketing has been the ultimate outbound communication tool, regrettably we have been abusing this obstructive power, making unnecessary cold calls with little success for far too ...
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How B2B Marketing Brands Work in the Construction Industry
Inbound marketing. Search and social. Customer personas. Buyer journeys. With so much emphasis these days on the customer, the one who is ultimately putting their hard-earned cash into ...
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10 Biggest B2B Marketing Challenges
You’re probably tired of hearing that B2B marketing is changing. Which is fine. Except it really is. So here’s our view of the 10 biggest B2B Marketing challenges. ...
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The 5 Best B2B Social Media Campaigns
In the B2B social media environment, collecting followers and likes is not enough to be successful. Modern marketers hunger for CTR, form fills and lead-generating data in order ...
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Demand Generation Metrics C-level Care About
At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn’t ...
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B2B European email legislation made easy
If you are considering or actively email marketing to European B2B recipients you need to be aware of the different country email legislations. Many believe that the same ...
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