B2B Digital Revenue Team

How to Build a B2B Digital Revenue Team

Keith Messer Revenue

B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by the contemporary marketplace. ... 

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The Forever Customer

Ledger Bennett Revenue

  B2B buying has changed – but not many B2B businesses have caught up. Most budget is spent on generating and converting leads, when the focus really needs ... 

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Marketecture

Andrea Glenn Revenue

The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of the customer journey, from ... 

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