What ‘agile’ really means for marketing
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ...
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From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...
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My Day to Make a Difference for Mental Health
25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which ...
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Managing Marketing Budgets in a Crisis
Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...
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The changing face of revenue responsibility – a new model for success
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...
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4 common COVID business scenarios and how to manage them to prepare for recovery
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
Read More Media performance snapshot during COVID-19 & preparing for the second half of 2020
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
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Translating marketing comms from English to local language – is it really worth the effort?
If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...
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Performing a marketing skills gap to help you plan for the future – in just 60 minutes
Following on from a blog we wrote recently about building agile marketing teams we’d referenced the importance of performing a regular skills gap exercise. Team dynamics across most ...
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Marketing Funnel vs. Sales Funnel: A Complete Guide
Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ...
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Why is SEO often Overlooked in B2B Marketing?
For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of ...
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Recreating the intensity of sales decision making through virtual events
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...
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