A continuously evolving business landscape calls for fluid team skill requirements and has necessitated an increasing rate of adoption of the Hybrid Workforce Model, especially among forward-looking Digital ...
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In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...
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The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a ...
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Ledger Bennett Revenue Engine (LBRE) is thrilled to announce Andrew Barnes-Jones will be joining our team as Global Creative Director. Andrew’s award-winning pedigree in B2B is second to ...
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*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. ...
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Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...
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In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to ...
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Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great ...
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Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, ...
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Modern B2B marketers exist within an ever-evolving ecosystem of channels, tactics, events and buyer needs continuously accelerating the rate of change within the discipline. These evolutions have brought ...
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The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. ...
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Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. In March 2020, COVID-19 necessitated ...
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