The User-Driven Model for B2B Revenue Growth
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try to ...
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Why Brands Should Be Embracing Neurodiversity
The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that includes, but is not limited to, Autism, Aspergers, ADHD, ...
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Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in sales and marketing processes ...
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The Future of Remote Work Post Covid
A report on the Future of Work After Covid, released by McKinsey in February 2021 identified that the pandemic accelerated existing trends in remote work, e-commerce and automation. ...
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The Perfect Remote Working Policy
COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last year our organization’s ...
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The Hybrid Workforce Model: 3 Examples
A continuously evolving business landscape calls for fluid team skill requirements and has necessitated an increasing rate of adoption of the Hybrid Workforce Model, especially among forward-looking Digital ...
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The Future of Revenue Intelligence – Cortex from Ledger Bennett
In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...
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5 Tips to Win the Revenue Marketing Era
The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a ...
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Andrew Barnes-Jones as Global Creative Director
Ledger Bennett Revenue Engine (LBRE) is thrilled to announce Andrew Barnes-Jones will be joining our team as Global Creative Director. Andrew’s award-winning pedigree in B2B is second to ...
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7 steps to make video marketing a success in 2021
*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. ...
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The Marketing Revenue Accountability Roadmap
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...
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How COVID Forever Changed the B2B Buyer Journey
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to ...
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