With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and Product functions united within a Revenue Team, ...
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The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a great content marketing strategy ...
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“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy. Mary Portas who ...
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Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact on their ...
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People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try to ...
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The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that includes, but is not limited to, Autism, Aspergers, ADHD, ...
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At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in sales and marketing processes ...
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A report on the Future of Work After Covid, released by McKinsey in February 2021 identified that the pandemic accelerated existing trends in remote work, e-commerce and automation. ...
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COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last year our organization’s ...
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A continuously evolving business landscape calls for fluid team skill requirements and has necessitated an increasing rate of adoption of the Hybrid Workforce Model, especially among forward-looking Digital ...
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In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...
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The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a ...
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