Marketing Blog, LB Agency Blog

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...

Translating marketing comms from English to local language – is it really worth the effort?

Ledger Bennett May 14, 2020 Measurable Results

If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...

Performing a marketing skills gap to help you plan for the future – in just 60 minutes

Ledger Bennett May 8, 2020 Talent & Resourcing

Following on from a blog we wrote recently about building agile marketing teams we’d referenced the importance of performing a regular skills gap exercise. Team dynamics across most ...

Marketing Funnel vs. Sales Funnel: A Complete Guide

Tom Jacobs May 7, 2020 Demand Generation, Marketing Strategy, Sales Enablement

Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ...

Why is SEO often Overlooked in B2B Marketing?

Greg McCann April 18, 2020 SEO

For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of ...

Replacing Lost Leads with Virtual Events

Recreating the intensity of sales decision making through virtual events

Ledger Bennett April 1, 2020 Insights, Revenue, Sales Enablement

COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...

Will a temporary block for contact selling lead to a permanent shift in digital first selling?

Ledger Bennett March 26, 2020 Insights, Revenue, Sales Enablement

There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...

Google Chrome’s Phase-out of Third Party Cookies: What This Means For B2B Companies

Mariam Jameel March 25, 2020 Inbound Marketing, Marketing Strategy, SEO, Uncategorized

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data ...

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Tom Jacobs March 20, 2020 Inbound Marketing, Marketing Strategy, Uncategorized

In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways ...

Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett March 13, 2020 Insights, Revenue

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a ...

3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett February 25, 2020 Insights, Opinion

The Emperor’s New Clothes is a short tale written by Danish author Hans Christian Andersen, about two weavers who promise an emperor new clothes that they say are ...

Everything we’ve learned from operating a remote and flexible working culture

Ledger Bennett February 19, 2020 Insights, Talent & Resourcing

It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. We know this because we’ve been on the journey, made the ...