Marketing Blog, LB Agency Blog

The Perfect Remote Working Policy

Andrea Glenn April 26, 2021 Talent & Resourcing

COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last year our organization’s ...

The Hybrid Workforce Model: 3 Examples

Keith Messer March 23, 2021 Talent & Resourcing

A continuously evolving business landscape calls for fluid team skill requirements and has necessitated an increasing rate of adoption of the Hybrid Workforce Model, especially among forward-looking Digital ...

The Future of Revenue Intelligence – Cortex from Ledger Bennett

Ledger Bennett March 20, 2021 Marketing Strategy, Measurable Results, Revenue

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...

5 Tips to Win the Revenue Marketing Era

Ledger Bennett February 23, 2021 Insights, Marketing Strategy, Revenue

The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a ...

Andrew Barnes-Jones as Global Creative Director

Ledger Bennett January 18, 2021 Meet The Team, Talent & Resourcing

Ledger Bennett Revenue Engine (LBRE) is thrilled to announce Andrew Barnes-Jones will be joining our team as Global Creative Director. Andrew’s award-winning pedigree in B2B is second to ...

7 steps to make video marketing a success in 2021

Jon Barkworth December 30, 2020 Content Marketing

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. ...

The Marketing Revenue Accountability Roadmap

Keith Messer December 28, 2020 Measurable Results, Revenue, Sales Enablement

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...

How COVID Forever Changed the B2B Buyer Journey

Ledger Bennett December 22, 2020 Insights

In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to ...

6 Steps to Building an In-House Agency

Keith Messer December 11, 2020 Insights, Talent & Resourcing

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great ...

50 B2B Marketing & Revenue Intelligence Statistics 2021

Keith Messer December 9, 2020 Demand Generation, Marketing Technology, Revenue

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, ...

Complete Guide to Marketing Staff Augmentation

Keith Messer October 29, 2020 Talent & Resourcing

Modern B2B marketers exist within an ever-evolving ecosystem of channels, tactics, events and buyer needs continuously accelerating the rate of change within the discipline. These evolutions have brought ...

White Paper: Crafting Effective Virtual Event Marketing Programs

Keith Messer October 28, 2020 Marketing Strategy

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. ...