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The Blog

Andrew Barnes-Jones as Global Creative Director

Ledger Bennett January 18, 2021 Meet The Team, Talent & Resourcing

Ledger Bennett Revenue Engine (LBRE) is thrilled to announce Andrew Barnes-Jones will be joining our team as Global Creative Director. Andrew’s award-winning pedigree in B2B is second to ... 

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Video Marketing 2021

7 steps to make video marketing a success in 2021

Jon Barkworth December 30, 2020 Content Marketing

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume. ... 

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Content Marketingvideo marketing
Marketing Revenue Accountability

The Marketing Revenue Accountability Roadmap

Keith Messer December 28, 2020 Measurable Results, Revenue, Sales Enablement

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ... 

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B2B Buyer Journey

How COVID Forever Changed the B2B Buyer Journey

Ledger Bennett December 22, 2020 Insights

In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to ... 

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How to Build an In-House Agency

6 Steps to Building an In-House Agency

Keith Messer December 11, 2020 Insights, Talent & Resourcing

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great ... 

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B2B Marketing & Revenue Intelligence Statistics

35 B2B Marketing & Revenue Intelligence Statistics 2021

Keith Messer December 9, 2020 Demand Generation, Marketing Technology, Revenue

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, ... 

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Marketing Staff Augmentation Guide

Complete Guide to Marketing Staff Augmentation

Keith Messer October 29, 2020 Talent & Resourcing

Modern B2B marketers exist within an ever-evolving ecosystem of channels, tactics, events and buyer needs continuously accelerating the rate of change within the discipline. These evolutions have brought ... 

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White Paper: Crafting Effective Virtual Event Marketing Programs

White Paper: Crafting Effective Virtual Event Marketing Programs

Keith Messer October 28, 2020 Marketing Strategy

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. ... 

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IPMA 2020

Virtual Event Marketing Program Earns Ledger Bennett IPMA 2020 Nomination

Keith Messer October 22, 2020 Measurable Results

Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. In March 2020, COVID-19 necessitated ... 

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B2B marketing data

B2B Marketing Data: 5 Challenges Preventing Effective Use

Ledger Bennett September 27, 2020 Insights, Measurable Results

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ... 

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CSR mental Health

Why Ledger Bennett’s CSR focus is tackling mental health

Ledger Bennett September 19, 2020 Talent & Resourcing

Earlier this year we took some time to consider our Corporate Social Responsibility (CSR) approach. Our aim was to involve everyone across our global business, uniting them around ... 

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Agile Marketing

What ‘agile’ really means for marketing

Ledger Bennett September 1, 2020 Insights, Marketing Strategy

An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ... 

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