When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can supercharge your ABM strategy development and complete several months’ worth of work in just give days.
Whether you’re an ABM expert, or taking your first steps, by following this blueprint you can get:
- All the right people across your business on board with the benefits of ABM — from sales to the CEO.
- A ranked list of your biggest value target accounts.
- The right messaging, positioning, and content to get them to act.
- An activation plan for 1:one (1 to 10 accounts), 1:few (10 to 100 accounts) and 1:many (100-plus accounts).