Day 1 of the Marketo Marketing Nation summit kicked off this Monday in San Francisco to the excitement of marketing teams the world over! The overarching theme of this year’s event, “The Fearless Marketer” – daring to be innovative, bold, and ready to take on new challenges in an ever-changing digital landscape. The Keynote The […]
The age-old argument of marketing as an art VS marketing as a science. Whatever side you’re on, it’s impossible to deny that with recent innovations, particularly in digital marketing, it’s becoming much more of the latter. From hypothesis testing to data analysis, is it only a matter of time before STEM becomes STEMM? Science, Technology, Engineering and Maths, […]
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose of the piece, putting a blueprint together that brings this information to life is complicated. In fact, it’s particularly challenging when dealing with the likes of long-form […]
Briefing – it’s the glue that holds the creative delivery process together. Whether the output is a simple blog or a 10-asset nurture, the brief is designed to impart the creative with everything they need to do a fantastic job. But, this is easier said than done. What is really required in a ‘good’ brief? […]
It’s the same thing every year. As Christmas creeps up on us, seasonal marketing campaigns slowly begin to trickle out, like festive dominoes, once one hits the big screen, the others all quickly follow. Except this year, there’s been a slight deviation in the promotional Christmas narrative. Marketing has (finally) found its moral compass, and after […]