Having built the foundation for a successful revenue engine, what happens next? By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of being removed and gaps in the funnel and opportunities for automation from technology should have […]
For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management? Broadly […]
What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric of your business you’d like to expand whether it is lead generation, retention, visibility, brand awareness, you name it, growth marketing can be […]
The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more stuff = make more money. Of course, the reality of delivering that equation, especially in larger, more complex B2B organisations is not quite so simple. It neglects […]
The Chief Revenue Officer (CRO). An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and sizes in the near future. And it’s no surprise, the role is a brilliant concept. A chief revenue officer (CRO) is a corporate officer (executive) responsible for […]
In a constant effort to establish portfolio diversification, especially in the omnipresent IOT world, many hardware companies are now offering software and solutions that are compatible with their hardware, and many software tech companies are venturing into the hardware space. New products propel the business forward into new territories, opening up new revenue streams, new […]
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be setting the somewhat challenging tone that business and the world in general faces right now. However, time will ultimately resolve these issues and we’ll see increased stability and a […]
Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our adventure with further high-value breakout sessions. First up… Plan and execute an ABM strategy with Marketo to drive more revenue The first session of the day looked at Account-Based […]
Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight. The Keynote First up was the Keynote session titled ‘The Outer Edge of What’s Possible’. Focused on the theme of ‘Be Fast, Be Brave, Be Bold’, this session centered around a discussion with Lindsey Vonn, Olympic gold medalist in skiing. Her perspective […]
If you haven’t had the chance to read through our notes from the Day 1 Keynote session yet, you can find them here to enjoy at your leisure. But now, it’s time for the deep dive into the breakout sessions of Day 1. There were so many great moments, here’s hoping the below is enough to whet […]