insight
B2B brands don’t want their marketing to be boring. But if we’re being brutally honest, it often is. And one reason is that B2B brands aren’t bold enough with their creative. Even today, in a media landscape full of…
Strike a balance for success: brand and performance campaigns have the same goal..
Lately, the ‘brand vs performance’ question has been rearing its head again. Clients have been asking us: Is this brand marketing? Is this…
In B2B, the idea of ‘brand’ needs a rebrand.
If you’re a B2B marketer, open up your brand guidelines and turn to the photography section. I’ll bet it says something like: “We use real…
We need to talk about the funnel: a reality check for B2B..
Imagine if we always knew how B2B buyers would act. If their decision-making always followed a predictable sequence. Like some fundamental law of the…
The ‘forever customer’: expand your thinking about the post-sale customer journey.
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever…
Let’s not jump the gun with Threads.
Anytime a bright and shiny new platform gets released, us marketers want to test it and talk about it. But if you’ve heard someone boasting about…
Winning ‘Forever Customers’: it’s time for a new approach to B2B creative..
What’s the ultimate goal of B2B marketing? Typically, it’s to help brands attract customers and get them to buy. And in pursuit of that goal,…
Connected Thought: How client services help unlock customer lifetime value.
The old siloes of marketing, product and customer success are coming together. To put the customer at the center, they need to be a cohesive digital…
A Digital Revenue Team: The secret to unstoppable growth?.
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search…
Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home…
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out!…
Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will…
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are…
Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in…
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who…