insight
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes, sizes and specialties, but how do you know which one will be the right fit for…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search…
Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home…
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out!…
Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will…
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are…
Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in…
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who…