The challenge with trying to say something compelling in a world of headline-readers..
What makes a good headline? It’s worth a quick history lesson. The headline has its roots in the upper echelons of journalism. Its purpose? To give the newspaper reader a clear picture of an event. “Polar bears face…
How the subscription economy is transforming the B2B revenue model.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…