insight
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient and connected way (again – a no brainer for marketers) … well, a…
How brand strategy unlocks Forever Customers (and 3 ways to get it right)..
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is, if you can…
How to Select the Best B2B Marketing Agency.
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes,…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
Resources.
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals roughly stay the same. You’re looking to drive the right prospects with…
Move on up Has your business moved up a level? Adopted new technologies or strategies, maybe? Started more sophisticated operations than ever before?…
You v. Europe Complying with one country’s data protection legislation is tricky enough. But a whole continent? On the one side there are 27 EU…
The Golden Bullet Key Accounts. Group Accounts. Strategic Accounts. Tier 1 Accounts. Whatever you call them, it doesn’t really matter. They’re the…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
Why is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to…
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer,…
The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes…
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its…