Account-Based Marketing.

Why Playing it Safe is the Riskiest Move in B2B Branding.

This is the second in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim,…

Creating a Fire Brand: 4 Lessons for B2Bs from Our Clients.

This is the first in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and…

Millennials and Gen Z Are Redefining How B2B Buying Decisions Happen. Here’s What Brands Need to Know. 

This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and…

Want to Reach More B2B Buyers? Get Clarity on These 4 Things.

This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell,…

Jason Fletcher joins Ledger Bennett as Executive Creative Director. 

We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director.  Fletcher brings more than three decades…

In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their  Audience.

This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…

In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters

‘Anyone fancy joining me on a hike up Camelback Mountain?’  I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…

In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.

Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…