The top 5 B2B whitepapers for 2019

Fiona Smout Marketing Strategy

If you only read 5 B2B Marketing Whitepapers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost!

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    1. What B2B Marketers Need to Know About Social Selling

    Social selling. If you’re not doing it, you’re missing out on all the benefits this key sales channel can offer, and chances are that your relationships with your customers and prospects are not as developed as they could be. B2B Marketing has put together this great resource for B2B marketers, outlining how and why you should use social selling tactics for maximum success. Link to Research

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    On the social selling bandwagon but not sure how to put it into action? Check out the tools that are about to make your life a whole lot easier in this blog.

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    2. Demystifying B2B Purchase Intent Data Report

    Purchase intent – laymen’s terms: the probability that your customer will buy a product or service. But how do you acquire and evaluate related data to understand historical engagement and purchase trends? This Aberdeen report aims to demystify the process. Download it to understand how you can use purchase intent data to ensure the highest possible ROI, drive forward pipeline quality, close larger deals and boost sales win-rates. Link to Research

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    3. The Definitive Guide to Content Analytics

    Struggling to define how much revenue is being driven by your content marketing efforts? You’re not alone. Without fail, every marketing agency across the globe has posed this question, particularly when content marketing efforts are at an all-time high, generating 3 x as many leads for the same investment as traditional marketing tactics. But investment is nothing without return, and in this whitepaper, Seismic provide the solution to that all-important question. Link to Research

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    Are you looking to switch-up your content marketing? Perhaps you just want to create engaging assets that address your prospects’ business challenges and drive purchases. Whatever your objective, inform your strategy with this Content Marketing 101 Guide.

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    4. Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall ® Family

    How do you build a best-in-class demand management process? What better place to start than the recognized industry standard Demand Waterfall process from SiriusDecisions. They’ve spent the last decade observing the successes and challenges of hundreds of B2B organizations at varying levels of maturity in their adoption of this process. Download the playbook to assist with the roll-out of demand management in your organization based on readiness and business objectives. Link to Research

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    For background on the evolution of the Demand Waterfall®, check out this blog.

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    5. How AI Can Help you Realize the Dream of Outcome Led B2B Marketing

    The accelerating demand for technology in B2B marketing won’t be news to anyone. As an impact of this technology advancement, focus is shifting away from marketing “output” results, towards “outcome-led” learnings. This is where Artificial Intelligence comes into play. What does this mean for B2B marketers? How is the marketplace evolving? And what will we become in the future? These answers and more, in this Ledger Bennett guide. Link to Research