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Tag Archive

Below you'll find a list of all posts that have been tagged as “Social Media”

leadgen-smartphone

LinkedIn Lead Generation Forms – What’s All the Fuss About?

Christian Radley May 24, 2018 Inbound Marketing

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! ... 

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Inbound MarketingLead GenerationLinkedInSocial Media

ROI of Organic Social – How Do We Measure It?

Ledger Bennett March 27, 2018 Measurable Results, Social Media

Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ... 

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ROISocial Media

The Spirit of GDPR – What we’re doing and why

Ledger Bennett March 15, 2018 Demand Generation, GDPR, Global Marketing

Don’t concentrate on the fines, concentrate on the spirit of GDPR – it’s here for good reasons! ... 

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Social Media

Why you need to be using ABM on LinkedIn

Ledger Bennett March 12, 2018 Inbound Marketing, Marketing Strategy

Have you been running paid social activity on LinkedIn for a while, but are failing to see significant returns or are generating leads at an off-the-chart cost? It’s ... 

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Social Media
organic social marketing funnel

Where does organic social sit in the marketing funnel?

Christian Radley March 8, 2018 Content Marketing, Social Media

The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ... 

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Marketing StrategySocial MarketingSocial Media

Music for the creative mind: Video Designer

Alan Hughes March 6, 2018 Content Marketing

I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of ... 

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Social Media

What all social media managers can learn from KFC and #ChickenGate

Ledger Bennett March 1, 2018 Social Media

Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ... 

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Social MarketingSocial Media
reactive_social_media_content

What are the benefits of reactive content?

Jon Barkworth February 20, 2018 Content Marketing, Social Media

Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ... 

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Social MarketingSocial Media
Facebook_Engagement

What do the announced Facebook changes mean for B2B?

Ledger Bennett January 12, 2018 Content Marketing, Insights, Social Media

Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ... 

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Social MarketingSocial Media

Benefits of organic social

Ledger Bennett December 14, 2017 Demand Generation, Social Media

Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ... 

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Social MarketingSocial Media

5 social media predictions for 2018

Ledger Bennett November 28, 2017 Social Media

It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ... 

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Social MarketingSocial Media

What are the best social media platforms for B2B?

Ledger Bennett November 23, 2017 Social Media

When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ... 

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Social MarketingSocial Media
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