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Tag Archive

Below you'll find a list of all posts that have been tagged as “Social Marketing”

b2b video

3 Great B2B Video Marketing Examples You Need To See

Virgil Wilson November 6, 2018 Content Marketing, Inbound Marketing

During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online. (DailyWireless) And ... 

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Content MarketingSocial Marketingvideo marketing

3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Jon Barkworth June 25, 2018 Marketing Strategy, Social Media

Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ... 

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LinkedInSocial MarketingSocial Selling
organic social marketing funnel

Where does organic social sit in the marketing funnel?

Christian Radley March 8, 2018 Content Marketing, Social Media

The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ... 

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Marketing StrategySocial MarketingSocial Media

What all social media managers can learn from KFC and #ChickenGate

Ledger Bennett March 1, 2018 Social Media

Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ... 

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Social MarketingSocial Media
reactive_social_media_content

What are the benefits of reactive content?

Jon Barkworth February 20, 2018 Content Marketing, Social Media

Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ... 

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Social MarketingSocial Media

What makes a good organic social media campaign?

Ledger Bennett January 23, 2018 Social Media

You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking about an organic social ... 

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Social Marketing

How to Target Your Competitor’s Customers

Ledger Bennett January 17, 2018 Inbound Marketing

The evolution of digital has revolutionized B2B marketing, allowing businesses to become even more targeted in their approach to attract new customers. Inbound channels offer many ways in ... 

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Growth MarketingLinkedIn TargetingSocial Marketing
Facebook_Engagement

What do the announced Facebook changes mean for B2B?

Ledger Bennett January 12, 2018 Content Marketing, Insights, Social Media

Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ... 

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Social MarketingSocial Media

Benefits of organic social

Ledger Bennett December 14, 2017 Demand Generation, Social Media

Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ... 

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Social MarketingSocial Media

5 social media predictions for 2018

Ledger Bennett November 28, 2017 Social Media

It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ... 

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Social MarketingSocial Media

What are the best social media platforms for B2B?

Ledger Bennett November 23, 2017 Social Media

When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ... 

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Social MarketingSocial Media

Engage, don’t broadcast if you want social media success

Ledger Bennett November 21, 2017 Social Media

I often look at social media platforms, at the companies, brands and businesses using them and despair.  I’m not sure if they’ve lost their way or never really ... 

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Social MarketingSocial MediaSocial Strategy
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