3 Great B2B Video Marketing Examples You Need To See
80% of all internet users now watch videos online (Tubular Insights). That’s a startling stat when you think about just how many people that actually is…over 2 billion. ...
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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ...
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Where does organic social sit in the marketing funnel?
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ...
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What all social media managers can learn from KFC and #ChickenGate
Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ...
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What are the benefits of reactive content?
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ...
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What makes a good organic social media campaign?
You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking about an organic social ...
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Targeting your competitor’s customers
The evolution of digital has revolutionized B2B marketing, allowing businesses to become even more targeted in their approach to attract new customers. Inbound channels offer many ways in ...
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What do the announced Facebook changes mean for B2B?
Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ...
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The benefits of organic social
Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ...
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5 social media predictions for 2018
It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ...
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What are the best social media platforms for B2B?
When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ...
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Engage, don’t broadcast if you want social media success
I often look at social media platforms, at the companies, brands and businesses using them and despair. I’m not sure if they’ve lost their way or never really ...
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