Social Marketing Archives | LEDGER BENNETT

3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Fiona Smout June 25, 2018 Marketing Strategy, Social Media

Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ...

Where does organic social sit in the marketing funnel?

Shelley Martin March 8, 2018 Content Marketing, Social Media

The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ...

Marketing Strategy Social Marketing Social Media

What all social media managers can learn from KFC and #ChickenGate

Shelley Martin March 1, 2018 Social Media

Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ...

Social Marketing Social Media

What are the benefits of reactive content?

Gerry Johnstone February 20, 2018 Content Marketing, Social Media

Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ...

Social Marketing Social Media

What makes a good organic social media campaign?

Gerry Johnstone January 23, 2018 Social Media

You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking about an organic social ...

Social Marketing

Targeting your competitor’s customers

Billie Cronin January 17, 2018 Inbound Marketing

The evolution of digital has revolutionized B2B marketing, allowing businesses to become even more targeted in their approach to attract new customers. Inbound channels offer many ways in ...

Growth Marketing LinkedIn Targeting Social Marketing

What do the announced Facebook changes mean for B2B?

Gerry Johnstone January 12, 2018 Content Marketing, Insights, Social Media

Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ...

Social Marketing Social Media

The benefits of organic social

Gerry Johnstone December 14, 2017 Demand Generation, Social Media

Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ...

Social Marketing Social Media

5 social media predictions for 2018

Gerry Johnstone November 28, 2017 Social Media

It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ...

Social Marketing Social Media

What are the best social media platforms for B2B?

Shelley Martin November 23, 2017 Social Media

When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ...

Social Marketing Social Media

Engage, don’t broadcast if you want social media success

Pippa Akram November 21, 2017 Social Media

I often look at social media platforms, at the companies, brands and businesses using them and despair. I’m not sure if they’ve lost their way or never really ...

Social Marketing Social Media Social Strategy

Why the imagery you use on social media matters

Gerry Johnstone November 9, 2017 Social Media

Image is everything, and in business that’s true for the image of the brand that you’re presenting and the images you use in the marketing. This is especially ...

Content Marketing Social Marketing Social Media