3 Ways to Target Your Audience on LinkedIn
There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform ...
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Targeting your competitor’s customers
The evolution of digital has revolutionized B2B marketing, allowing businesses to become even more targeted in their approach to attract new customers. Inbound channels offer many ways in ...
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The rise of Bizo and Fall of LinkedIn Lead Accelerator
After only 12 months of integration, LinkedIn is closing down its Lead Accelerator product. From the $175m acquisition of Bizo in summer 2014, LinkedIn integrated the programmatic remarketing ...
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