The marketing landscape is evolving, fast! Every day, new innovations are changing the way we operate and forcing us to adapt, or suffer the consequences. The same applies to traditional B2B businesses looking to adopt Demand Generation, here are just 4 of the challenges they’re facing right now.
Take a look at our sales and marketing alignment blog for practical advice on driving successful in-house co-operation.
If you’re product marketers are still ruling the roost and stifling customer-centric content, then take a look at our Business Service Buyer Cheatsheet.
For a better appreciation of how these areas work together to deliver world-class demand generation, check out our quick video.
As is typical with most corporate developments, budgetary restrictions often undermine success. There is generally a reluctance to invest in the infrastructure required to make the most out of Demand Generation. This often leads to inefficiencies and in the end typically costs the business more anyway.
If you’re looking to optimise your Marketing Tech stack, then take a look our infrastructure blueprint.