Below you'll find a list of all posts that have been categorized as “Social Media”
If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search vs. display network, Google vs. ...
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Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home ...
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Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ...
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As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ ...
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Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ...
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The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ...
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Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ...
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Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ...
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You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking about an organic social ...
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Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ...
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Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ...
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It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ...
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