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Category Archive

Below you'll find a list of all posts that have been categorized as “Social Media”

England’s World Cup By The Numbers [Infographic]

Sam Vidler July 12, 2018 Measurable Results, Opinion, Social Media

Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home ... 

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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Fiona Smout June 25, 2018 Marketing Strategy, Social Media

Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ... 

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LinkedInSocial MarketingSocial Selling
winning-email-media

Winning with Audiences – Connecting Email Nurtures and Media Campaigns

Nick Gaunt and Liam Edwards May 29, 2018 Inbound Marketing, Marketing Technology, Measurable Results, Social Media

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ ... 

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Inbound MarketingInbound TargetingMarketing Technology

ROI of organic social – how do we measure it?

Shelley Martin March 27, 2018 Measurable Results, Social Media

Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ... 

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ROISocial Media

Where does organic social sit in the marketing funnel?

Shelley Martin March 8, 2018 Content Marketing, Social Media

The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ... 

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Marketing StrategySocial MarketingSocial Media

What all social media managers can learn from KFC and #ChickenGate

Shelley Martin March 1, 2018 Social Media

Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ... 

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Social MarketingSocial Media
reactive_social_media_content

What are the benefits of reactive content?

Gerry Johnstone February 20, 2018 Content Marketing, Social Media

Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ... 

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Social MarketingSocial Media

What makes a good organic social media campaign?

Gerry Johnstone January 23, 2018 Social Media

You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking about an organic social ... 

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Social Marketing
Facebook_Engagement

What do the announced Facebook changes mean for B2B?

Gerry Johnstone January 12, 2018 Content Marketing, Insights, Social Media

Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ... 

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Social MarketingSocial Media

The benefits of organic social

Gerry Johnstone December 14, 2017 Demand Generation, Social Media

Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ... 

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Social MarketingSocial Media

5 social media predictions for 2018

Gerry Johnstone November 28, 2017 Social Media

It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ... 

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Social MarketingSocial Media

What are the best social media platforms for B2B?

Shelley Martin November 23, 2017 Social Media

When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ... 

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Social MarketingSocial Media
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