Facebook Lead Gen Forms Work For B2B Campaigns
If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search vs. display network, Google vs. ...
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England’s World Cup By The Numbers [Infographic]
Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home ...
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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ...
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Winning with Audiences – Connecting Email Nurtures and Media Campaigns
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ ...
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ROI of organic social – how do we measure it?
Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ...
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Where does organic social sit in the marketing funnel?
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are taking from initial awareness to purchase ...
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What all social media managers can learn from KFC and #ChickenGate
Everyone makes mistakes but when it comes to business, making mistakes can have a lasting effect. Last week, horror swept the nation, KFC was in crisis – they ...
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What are the benefits of reactive content?
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who shy away from it. But ...
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What makes a good organic social media campaign?
You’d be surprised how many times it’s come up over the years, especially working with B2B clients. The general guidelines I give anyone asking about an organic social ...
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What do the announced Facebook changes mean for B2B?
Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and Facebook’s recent pilot of ...
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Benefits of organic social
Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the majority of your budget ...
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5 social media predictions for 2018
It’s that time of year in the industry where the predictions for next year roll out. The beautiful thing about this is more than just the conversations people ...
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