The Marketing Revenue Accountability Roadmap
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...
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Marketing Funnel vs. Sales Funnel: A Complete Guide
Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ...
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Recreating the intensity of sales decision making through virtual events
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...
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Will a temporary block for contact selling lead to a permanent shift in digital first selling?
There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...
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ABM, Sales Navigator and a 5 step process for Social Selling
ABM and Social Selling. Everyone wants a piece of the action and it’s obvious why. Companies want to win key accounts. And with the ascendancy of digital and ...
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Have you stopped loving your customers?
At this years Sirius Decisions Summit, 67% of the audience claimed that they didn’t have a formal standard of tracking post sales efficiency. Which, to me, is surprising ...
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Social Selling: Your new best friend!
Unless you’ve been living under a rock (or on Myspace), you’ve probably heard the phrase ‘Social Selling’ bandied about for a while now, but what is Social Selling? ...
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From Hades to Valhalla: A tale of sales, blame and redemption
Batch and blast emails, broken pipelines and inefficient data capture technology… Welcome to Hades, a place I once called home. ...
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