Category Archive

Below you'll find a list of all posts that have been categorized as “Revenue”

Chief marketing officer to chief revenue officer

From CMO to CRO – developing your career to fit the future of business

Ledger Bennett August 3, 2020 Demand Generation, Insights, Measurable Results, Revenue, Talent & Resourcing

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...

Managing Marketing Budgets in a Crisis

Ledger Bennett July 15, 2020 Insights, Marketing Strategy, Revenue

Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...

The changing face of revenue responsibility – a new model for success

Ledger Bennett June 16, 2020 Insights, Measurable Results, Revenue

“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett June 1, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...

Replacing Lost Leads with Virtual Events

Recreating the intensity of sales decision making through virtual events

Ledger Bennett April 1, 2020 Insights, Revenue, Sales Enablement

COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...

Will a temporary block for contact selling lead to a permanent shift in digital first selling?

Ledger Bennett March 26, 2020 Insights, Revenue, Sales Enablement

There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...

Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett March 13, 2020 Insights, Revenue

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a ...

Accelerating the Revenue Engine

Ledger Bennett January 27, 2020 Global Marketing, Measurable Results, Revenue

By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...

The Importance of Revenue Management

Ledger Bennett January 27, 2020 Insights, Measurable Results, Revenue

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ...

The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett December 18, 2019 Insights, Revenue

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more ...

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