The Marketing Revenue Accountability Roadmap
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...
Read More 
35 B2B Marketing & Revenue Intelligence Statistics 2021
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, ...
Read More
From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...
Read More
Managing Marketing Budgets in a Crisis
Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...
Read More
The changing face of revenue responsibility – a new model for success
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...
Read More
4 common COVID business scenarios and how to manage them to prepare for recovery
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
Read More Media performance snapshot during COVID-19 & preparing for the second half of 2020
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
Read More
Recreating the intensity of sales decision making through virtual events
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...
Read More
Will a temporary block for contact selling lead to a permanent shift in digital first selling?
There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...
Read More
Alternative ways to B2Beat the impact Coronavirus is having on live events
In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a ...
Read More
Accelerating the Revenue Engine
By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...
Read More
The Importance of Revenue Management
For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...
Read More