The Marketing Revenue Accountability Roadmap
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...
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Virtual Event Marketing Program Earns Ledger Bennett IPMA 2020 Nomination
Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. In March 2020, COVID-19 necessitated ...
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B2B Marketing Data: 5 Challenges Preventing Effective Use
Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ...
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From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...
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The changing face of revenue responsibility – a new model for success
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...
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4 common COVID business scenarios and how to manage them to prepare for recovery
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
Read More Media performance snapshot during COVID-19 & preparing for the second half of 2020
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
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Translating marketing comms from English to local language – is it really worth the effort?
If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...
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Accelerating the Revenue Engine
By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...
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The Importance of Revenue Management
For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...
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What is growth marketing and how could it benefit your business?
Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ...
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If your marketing fails in 2019, here’s why
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be setting the ...
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