Below you'll find a list of all posts that have been categorized as “Measurable Results”
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and Product functions united within a Revenue Team, ...
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In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...
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Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...
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Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. In March 2020, COVID-19 necessitated ...
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Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ...
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As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...
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“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...
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You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
Read More As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
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If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...
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By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...
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For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...
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