Category Archive

Below you'll find a list of all posts that have been categorized as “Measurable Results”

The Future of Revenue Intelligence – Cortex from Ledger Bennett

Ledger Bennett March 20, 2021 Marketing Strategy, Measurable Results, Revenue

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...

The Marketing Revenue Accountability Roadmap

Keith Messer December 28, 2020 Measurable Results, Revenue, Sales Enablement

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more ...

Virtual Event Marketing Program Earns Ledger Bennett IPMA 2020 Nomination

Keith Messer October 22, 2020 Measurable Results

Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. In March 2020, COVID-19 necessitated ...

B2B Marketing Data: 5 Challenges Preventing Effective Use

Ledger Bennett September 27, 2020 Insights, Measurable Results

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ...

Chief marketing officer to chief revenue officer

From CMO to CRO – developing your career to fit the future of business

Ledger Bennett August 3, 2020 Demand Generation, Insights, Measurable Results, Revenue, Talent & Resourcing

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...

The changing face of revenue responsibility – a new model for success

Ledger Bennett June 16, 2020 Insights, Measurable Results, Revenue

“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett June 1, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...

Translating marketing comms from English to local language – is it really worth the effort?

Ledger Bennett May 14, 2020 Measurable Results

If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...

Accelerating the Revenue Engine

Ledger Bennett January 27, 2020 Global Marketing, Measurable Results, Revenue

By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...

The Importance of Revenue Management

Ledger Bennett January 27, 2020 Insights, Measurable Results, Revenue

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ...

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