Category Archive

Below you'll find a list of all posts that have been categorized as “Measurable Results”

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...

Translating marketing comms from English to local language – is it really worth the effort?

Ledger Bennett May 14, 2020 Measurable Results

If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ...

Accelerating the Revenue Engine

Ledger Bennett January 27, 2020 Global Marketing, Measurable Results, Revenue

By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...

The Importance of Revenue Management

Ledger Bennett January 27, 2020 Insights, Measurable Results, Revenue

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ...

If your marketing fails in 2019, here’s why

Phil Ledger January 23, 2019 Global Marketing, Marketing Strategy, Measurable Results

Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be setting the ...

Quick Wins: Choosing Your Keywords

Ledger Bennett July 11, 2018 Marketing Strategy, Marketing Technology, Measurable Results

In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people ...

3 Ways to Target Your Audience on LinkedIn

Ledger Bennett July 4, 2018 Insights, Marketing Strategy, Measurable Results

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform ...

Advertising On LinkedIn: Video Ads vs. Static Image Ads

Tom Jacobs May 10, 2018 Inbound Marketing, Measurable Results

At a high level, advertising on LinkedIn has it’s pros and cons. We’ve seen a ton of upside when tracking down to revenue. The up front costs will ...