If your marketing fails in 2019, here’s why
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be setting the ...
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England’s World Cup By The Numbers [Infographic]
Whilst the rest of the country was sat on the edge of their seat, our analytics team was obsessing over the numbers. Football may not be coming home ...
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Quick Wins: Choosing Your Keywords
In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people ...
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3 Ways to Target Your Audience on LinkedIn
There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform ...
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Winning with Audiences – Connecting Email Nurtures and Media Campaigns
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ ...
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LinkedIn Video Ads Convert 68% lower CPLs than Static Image Ads
LinkedIn’s advertising platform has been a great addition to our offering as a B2B agency. When users are on the platform they are usually in a professional mindset ...
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ROI of organic social – how do we measure it?
Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ...
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