insight
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media network. …
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been…
How can B2Bs win over more buyers? Research says it’s time to invest in your brand.
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why…
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer,…
Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the…
Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision…
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the…
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than…
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced…
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even…