Demand Generation Agency Navigation
  • About
    • About LBRE
    • Our Teams
  • Agency
    • Strategy & Planning
    • Digital Services
    • Creative Services Agency
    • Content Marketing
    • Demand Centers
    • Marketing Automation
    • Paid Search
    • Paid Social
    • Programmatic
    • Search Engine Optimization
  • Talent
  • Tech
  • Insights
    • Resources
    • Blog
  • Careers
  • Clients
  • Contact Us
  • Search
  • About
    • About LBRE
    • Our Teams
  • Agency
    • Strategy & Planning
    • Digital Services
    • Creative Services Agency
    • Content Marketing
    • Demand Centers
    • Marketing Automation
    • Paid Search
    • Paid Social
    • Programmatic
    • Search Engine Optimization
  • Talent
  • Tech
  • Insights
    • Resources
    • Blog
  • Careers
  • Clients
  • Contact Us
  • Search

Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing Technology”

B2B Marketing & Revenue Intelligence Statistics

45 B2B Marketing & Revenue Intelligence Statistics 2021

Keith Messer December 9, 2020 Demand Generation, Marketing Technology, Revenue

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, ... 

Read More
Selecting a B2B Digital Agency

12 Considerations For Choosing A B2B Digital Agency in 2020

Tom Jacobs July 24, 2019 Demand Generation, Global Marketing, Marketing Technology

Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B ... 

Read More
Digital RecommendationsHiring AgenciesRFP Process
How to Pass the Eloqua B2B Masters Exam

Passing the Eloqua B2B Masters Exam: A How-To Guide

Ledger Bennett July 17, 2018 Marketing Technology, Opinion

It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals ... 

Read More
MAPMarketing AutomationMarketing Technology
Choosing your Keywords

Quick Wins: Choosing Your Keywords

Ledger Bennett July 11, 2018 Marketing Strategy, Marketing Technology, Measurable Results

In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people ... 

Read More
AdWordsMarketing StrategyMarketing Technology
winning-email-media

Winning with Audiences – Connecting Email Nurtures and Media Campaigns

Ledger Bennett May 29, 2018 Inbound Marketing, Marketing Technology, Measurable Results, Social Media

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ ... 

Read More
Inbound MarketingInbound TargetingMarketing Technology
Marketing Automation

7 Tips to Help you Get the Most out of Marketing Automation

Ledger Bennett May 17, 2018 Marketing Technology

Adding a Marketing Automation platform to your Marketing tech stack can help you gain efficiencies and achieve economies of scale if implemented well. However, it remains important that ... 

Read More
Marketing AutomationMarketing Technology

Marketo Marketing Nation – Day 3 summary

Ledger Bennett May 4, 2018 Global Marketing, Marketing Technology

Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our adventure with ... 

Read More
Global MarketingMarketing AutomationMarketing Technology

Marketo Marketing Nation – Day 2 – ‘Be Fast, Be Brave, Be Bold’:

Ledger Bennett May 3, 2018 Global Marketing, Marketing Technology

Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight.  First up was the Keynote session titled ‘The Outer Edge of What’s Possible’. Focused ... 

Read More
Global MarketingMarketing AutomationMarketing Technology

Marketo Marketing Nation – Day 1, Part 2

Ledger Bennett May 2, 2018 Global Marketing, Marketing Technology

If you haven’t had the chance to read through our notes from the Day 1 Keynote session yet, you can find them here to enjoy at your leisure. ... 

Read More
Global MarketingMarketing AutomationMarketing Technology

Marketo Marketing Nation – Day 1, Part 1

Ledger Bennett May 2, 2018 Global Marketing, Marketing Technology

Day 1 of the Marketo Marketing Nation summit kicked off this Monday in San Francisco to the excitement of marketing teams the world over! The overarching theme of ... 

Read More
Global MarketingMarketing AutomationMarketing Technology
science of marketing

The Science of Marketing

Ledger Bennett May 1, 2018 Marketing Technology

The age-old argument of marketing as an art VS marketing as a science. Whatever side you’re on, it’s impossible to deny that with recent innovations, particularly in digital marketing, it’s ... 

Read More
Marketing StrategyMarketing Technology

5 things your business is missing out on if you don’t use Marketing Automation

Ledger Bennett February 15, 2018 Marketing Technology

If your B2B organization isn’t using Marketing Automation, where have you been? It’s 2018 and MAP is bigger, better and more relevant than it’s ever been before. If ... 

Read More
Email Marketing
  • Page 1 of 2
  • 1
  • 2
  • →
Privacy Policy | Terms & Conditions © 2020 Ledger Bennett Ltd Company Number: 01598576 VAT No: GB411630695
This site uses cookies: Find out more.