What becomes of a proactive B2B Marketing function?
Many of my blogs have focused on what I see from businesses that are either making or are preparing to make the shift from traditional B2B marketing to ...
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Measuring Marketing Performance: ROI vs Revenue
We see all sorts of weird and wonderful ways of measuring marketing success and ROI, various combinations of responses, qualified opportunities and weighted or unweighted pipeline values calculated ...
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A Managed Service approach to Demand Generation
During a recent event we had the opportunity to host a seminar that focused on how we are helping certain clients in changing their marketing emphasis from one ...
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Telemarketing For Dummies – 21st Century Edition!
For years telemarketing has been the ultimate outbound communication tool, regrettably we have been abusing this obstructive power, making unnecessary cold calls with little success for far too ...
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Demand Generation Metrics C-level Care About
At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn’t ...
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