Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing Strategy”

Why shoot yourself in the foot when you can go for the head – Realising the insanity of Brexit

Phil Ledger June 27, 2016 Global Marketing, Marketing Strategy

As the votes were counted in the early hours of Friday morning, I was boarding a 7-hour flight from Chicago, heading towards what was once the most important ...

What is a Demand Center?

Ledger Bennett May 10, 2016 Demand Generation, Marketing Strategy

So you’ve no doubt heard the term ‘Demand Center’ thrown about over the last couple of years. It might’ve come up on a casual trawl through LinkedIn, or ...

From Hades to Valhalla: A tale of sales, blame and redemption

Ledger Bennett March 13, 2016 Marketing Strategy, Sales Enablement

Batch and blast emails, broken pipelines and inefficient data capture technology… Welcome to Hades, a place I once called home. ...

The rise of Bizo and Fall of LinkedIn Lead Accelerator

Greg Dorban February 12, 2016 Inbound Marketing, Marketing Strategy

After only 12 months of integration, LinkedIn is closing down its Lead Accelerator product. From the $175m acquisition of Bizo in summer 2014, LinkedIn integrated the programmatic remarketing ...

What becomes of a proactive B2B Marketing function?

Ledger Bennett February 2, 2016 Demand Generation, Marketing Strategy

Many of my blogs have focused on what I see from businesses that are either making or are preparing to make the shift from traditional B2B marketing to ...

Measuring Marketing Performance: ROI vs Revenue

Ledger Bennett January 31, 2016 Marketing Strategy

We see all sorts of weird and wonderful ways of measuring marketing success and ROI, various combinations of responses, qualified opportunities and weighted or unweighted pipeline values calculated ...

A Managed Service approach to Demand Generation

Ledger Bennett January 12, 2016 Demand Generation, Marketing Strategy

During a recent event we had the opportunity to host a seminar that focused on how we are helping certain clients in changing their marketing emphasis from one ...

Telemarketing For Dummies – 21st Century Edition!

Ledger Bennett June 17, 2014 Demand Generation, Marketing Strategy

For years telemarketing has been the ultimate outbound communication tool, regrettably we have been abusing this obstructive power, making unnecessary cold calls with little success for far too ...

Demand Generation Metrics C-level Care About

Greg Dorban September 18, 2013 Demand Generation, Marketing Strategy

At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn’t ...

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