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Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing Strategy”

White Paper: Crafting Effective Virtual Event Marketing Programs

White Paper: Crafting Effective Virtual Event Marketing Programs

Keith Messer October 28, 2020 Marketing Strategy

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. ... 

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Agile Marketing

What ‘agile’ really means for marketing

Ledger Bennett September 1, 2020 Insights, Marketing Strategy

An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ... 

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Marketing budget management

Managing Marketing Budgets in a Crisis

Ledger Bennett July 15, 2020 Insights, Marketing Strategy, Revenue

Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ... 

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Recovery strategy covid19

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett June 1, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ... 

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Media performance

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ... 

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Marketing Funnel vs Sales Funnel

Marketing Funnel vs. Sales Funnel: A Complete Guide

Tom Jacobs May 7, 2020 Demand Generation, Marketing Strategy, Sales Enablement

Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ... 

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LB-2020-Third-Party-Cookies-Google

Google Chrome’s Phase-out of Third Party Cookies: What This Means For B2B Companies

Mariam Jameel March 25, 2020 Inbound Marketing, Marketing Strategy, SEO, Uncategorized

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data ... 

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Courses and Certifications

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Tom Jacobs March 20, 2020 Inbound Marketing, Marketing Strategy, Uncategorized

In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge ourselves? What are the best ways ... 

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what is growth marketing

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ... 

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building an agile marketing team

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett December 2, 2019 Insights, Marketing Strategy, Talent & Resourcing

There are huge risks to an organisation’s success if any department operating within it isn’t fit for purpose and doesn’t align with organisational objectives. But a marketing team ... 

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Zero Click SEO

Solutions for the Zero-Click Search SEO Trend

Tom Jacobs August 15, 2019 Marketing Strategy, SEO

In 2019, there was a new trend emerging in the SEO industry and per usual Google is at the heart of it. In the early days of the ... 

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What to consider when launching digital solutions

Jen Rogers June 26, 2019 Global Marketing, Marketing Strategy

In a constant effort to establish portfolio diversification, especially in the omnipresent IOT world, many hardware companies are now offering software and solutions that are compatible with their ... 

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hardwaremarketingproduct launchsoftwaresolution
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