Content Marketing Strategy: How to Rank & Persuade
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a great content marketing strategy ...
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Why B2B brands need to start thinking about ‘The Kindness Economy’
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy. Mary Portas who ...
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Buyer Personas, User Personas and the Road to Customer Lifetime Value
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact on their ...
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Why Brands Should Be Embracing Neurodiversity
The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that includes, but is not limited to, Autism, Aspergers, ADHD, ...
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Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in sales and marketing processes ...
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The Future of Revenue Intelligence – Cortex from Ledger Bennett
In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its ...
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5 Tips to Win the Revenue Marketing Era
The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a ...
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White Paper: Crafting Effective Virtual Event Marketing Programs
The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. ...
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What ‘agile’ really means for marketing
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ...
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Managing Marketing Budgets in a Crisis
Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...
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4 common COVID business scenarios and how to manage them to prepare for recovery
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
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Media performance snapshot during COVID-19 & preparing for the second half of 2020
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
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