The top 5 B2B whitepapers for 2019
If you only read 5 B2B Marketing Whitepapers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to ...
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If your marketing fails in 2019, here’s why
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be setting the ...
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5 big takeaways from ‘The Many Faces of Centralized Marketing’ panel
At this year’s SiriusDecisions EMEA summit we hosted a lunch and learn panel focusing on ‘The Many Faces of Centralized Marketing’. Starring: Darian Sims, B2B Marketing Excellence ...
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The results are in! Our centralized marketing research straight from the SiriusDecisions Summit
For those who may have missed out, this year at the SiriusDecisions EMEA summit, we hosted a session with our friends from Canon focused on building a centralized ...
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Confused by the SiriusDecisions Demand Unit Waterfall®? Here’s what you need to know!
With the SiriusDecisions Europe Summit 2018 just around the corner, we’re all waiting with baited breath to see what will be unveiled. We’ve spoken about the Demand ...
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Quick Wins: Choosing Your Keywords
In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people ...
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3 Ways to Target Your Audience on LinkedIn
There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform ...
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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on ...
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How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose ...
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Aligning Sales and Marketing around the Demand Unit Waterfall
Sirius Decisions’ Isabel Montesdeoca and Julian Archer recently shared a shocking statistic, one which doesn’t paint marketers in the best of light – ...
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Why you need to be using Account Based Marketing on LinkedIn
Have you been running paid social activity on LinkedIn for a while, but are failing to see significant returns or are generating leads at an off-the-chart cost? It’s ...
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When it comes to briefing creatives, context is everything.
Briefing – it’s the glue that holds the creative delivery process together. Whether the output is a simple blog or a 10-asset nurture, the brief is designed to ...
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