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Category Archive

Below you'll find a list of all posts that have been categorized as “Insights”

Revenue Marketing

5 Tips to Win the Revenue Marketing Era

Ledger Bennett February 23, 2021 Insights, Marketing Strategy, Revenue

The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. It’s also a ... 

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B2B Buyer Journey

How COVID Forever Changed the B2B Buyer Journey

Ledger Bennett December 22, 2020 Insights

In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to ... 

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How to Build an In-House Agency

6 Steps to Building an In-House Agency

Keith Messer December 11, 2020 Insights, Talent & Resourcing

Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great ... 

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B2B marketing data

B2B Marketing Data: 5 Challenges Preventing Effective Use

Ledger Bennett September 27, 2020 Insights, Measurable Results

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ... 

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Agile Marketing

What ‘agile’ really means for marketing

Ledger Bennett September 1, 2020 Insights, Marketing Strategy

An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ... 

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Chief marketing officer to chief revenue officer

From CMO to CRO – developing your career to fit the future of business

Ledger Bennett August 3, 2020 Demand Generation, Insights, Measurable Results, Revenue, Talent & Resourcing

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ... 

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My Day to Make a Difference for Mental Health

My Day to Make a Difference for Mental Health

Jon Barkworth July 31, 2020 Insights, Meet The Team, Talent & Resourcing, Uncategorized

25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which ... 

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Marketing budget management

Managing Marketing Budgets in a Crisis

Ledger Bennett July 15, 2020 Insights, Marketing Strategy, Revenue

Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ... 

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Media performance

The changing face of revenue responsibility – a new model for success

Ledger Bennett June 16, 2020 Insights, Measurable Results, Revenue

“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ... 

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Recovery strategy covid19

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett June 1, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ... 

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Media performance

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ... 

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Replacing Lost Leads with Virtual Events

Recreating the intensity of sales decision making through virtual events

Ledger Bennett April 1, 2020 Insights, Revenue, Sales Enablement

COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ... 

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