What ‘agile’ really means for marketing
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ...
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From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...
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My Day to Make a Difference for Mental Health
25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which ...
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Managing Marketing Budgets in a Crisis
Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...
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The changing face of revenue responsibility – a new model for success
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...
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4 common COVID business scenarios and how to manage them to prepare for recovery
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
Read More Media performance snapshot during COVID-19 & preparing for the second half of 2020
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
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Recreating the intensity of sales decision making through virtual events
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...
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Will a temporary block for contact selling lead to a permanent shift in digital first selling?
There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...
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Alternative ways to B2Beat the impact Coronavirus is having on live events
In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a ...
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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing
The Emperor’s New Clothes is a short tale written by Danish author Hans Christian Andersen, about two weavers who promise an emperor new clothes that they say are ...
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Everything we’ve learned from operating a remote and flexible working culture
It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. We know this because we’ve been on the journey, made the ...
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