Category Archive

Below you'll find a list of all posts that have been categorized as “Insights”

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Product or service ...

The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett December 18, 2019 Insights, Revenue

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more ...

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett December 2, 2019 Insights, Marketing Strategy, Talent & Resourcing

There are huge risks to an organisation’s success if any department operating within it isn’t fit for purpose and doesn’t align with organisational objectives. But a marketing team ...

Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett November 13, 2019 Insights, Opinion, Revenue

The Chief Revenue Officer (CRO). An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and ...

3 Ways to Target Your Audience on LinkedIn

Ledger Bennett July 4, 2018 Insights, Marketing Strategy, Measurable Results

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform ...

Data Insights Management. Right Data to Right People at Right Time

Ledger Bennett August 28, 2017 Insights

If you’re a marketer, you’ll already know the saying ‘sending the right message, to the right people, at the right time’. Is it any different in the world ...