Category Archive

Below you'll find a list of all posts that have been categorized as “Insights”

Will a temporary block for contact selling lead to a permanent shift in digital first selling?

Ledger Bennett March 26, 2020 Insights, Revenue, Sales Enablement

There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...

Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett March 13, 2020 Insights, Revenue

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a ...

3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett February 25, 2020 Insights, Opinion

The Emperor’s New Clothes is a short tale written by Danish author Hans Christian Andersen, about two weavers who promise an emperor new clothes that they say are ...

Everything we’ve learned from operating a remote and flexible working culture

Ledger Bennett February 19, 2020 Insights, Talent & Resourcing

It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. We know this because we’ve been on the journey, made the ...

The Importance of Revenue Management

Ledger Bennett January 27, 2020 Insights, Measurable Results, Revenue

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ...

The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett December 18, 2019 Insights, Revenue

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more ...

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett December 2, 2019 Insights, Marketing Strategy, Talent & Resourcing

There are huge risks to an organisation’s success if any department operating within it isn’t fit for purpose and doesn’t align with organisational objectives. But a marketing team ...

Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett November 13, 2019 Insights, Opinion, Revenue

The Chief Revenue Officer (CRO). An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and ...

3 Ways to Target Your Audience on LinkedIn

Ledger Bennett July 4, 2018 Insights, Marketing Strategy, Measurable Results

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform ...

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