How COVID Forever Changed the B2B Buyer Journey
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer, COVID-19 was about to ...
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6 Steps to Building an In-House Agency
Building product knowledge in-house is the easy part for revenue marketing leaders, it’s getting the ownership and buy-in from your external partners where the challenge lies. Getting great ...
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B2B Marketing Data: 5 Challenges Preventing Effective Use
Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ...
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What ‘agile’ really means for marketing
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ...
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From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...
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My Day to Make a Difference for Mental Health
25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which ...
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Managing Marketing Budgets in a Crisis
Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ...
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The changing face of revenue responsibility – a new model for success
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ...
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4 common COVID business scenarios and how to manage them to prepare for recovery
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ...
Read More Media performance snapshot during COVID-19 & preparing for the second half of 2020
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ...
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Recreating the intensity of sales decision making through virtual events
COVID-19 has meant face to face events are no longer going ahead. This presents a new reality for building sales pipeline. Agility here is key. Surviving a major ...
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Will a temporary block for contact selling lead to a permanent shift in digital first selling?
There’s no getting away from it, we’re facing an unprecedented time in human history. In the midst of what is a fairly gloomy period, there are always opportunities ...
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