3 Great B2B Video Marketing Examples You Need To See
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online. (DailyWireless) And ...
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Winning with Audiences – Connecting Email Nurtures and Media Campaigns
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ ...
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LinkedIn Lead Generation Forms – What’s All the Fuss About?
If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! ...
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Nailing Down A Cross Channel B2B Audience Strategy
As anyone in marketing knows nailing down a cross-channel B2B audience strategy has never been more critical. This blog will provide insight into what key features accelerate learnings ...
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LinkedIn Video Ads Convert 68% lower CPLs than Static Image Ads
LinkedIn’s advertising platform has been a great addition to our offering as a B2B agency. When users are on the platform they are usually in a professional mindset ...
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24/7 Bidding Strategy: Low Effort, High Reward
In the world of AdWords optimizations, the more automated things get, the easier life becomes. While initially intimidating to users who are unfamiliar with them; building ...
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Why you need to be using Account Based Marketing on LinkedIn
Have you been running paid social activity on LinkedIn for a while, but are failing to see significant returns or are generating leads at an off-the-chart cost? It’s ...
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3 Things you’re missing out on if you don’t use paid social media
So, you’re not using paid social media in your digital marketing strategy? Well it’s your lucky day! Life as you know it (and your marketing strategy), is about to ...
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What should I know about Google’s changes to Snippets?
Recently Google announced a change in meta descriptions. The change enables longer snippets to be shown in the search results. ...
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Targeting your competitor’s customers
The evolution of digital has revolutionized B2B marketing, allowing businesses to become even more targeted in their approach to attract new customers. Inbound channels offer many ways in ...
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How to the pass AdWords Fundamentals exam
So you’re ready to get AdWords certified eh? We know it’s like being back at school again, but this time there’s no cheating! ...
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How clean is your landing page?
The humble landing page. In the world of B2B marketing the landing page stands as one of the highest value assets of them all. In some cases, it ...
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