Category Archive

Below you'll find a list of all posts that have been categorized as “Demand Generation”

45 B2B Marketing & Revenue Intelligence Statistics 2021

Keith Messer December 9, 2020 Demand Generation, Marketing Technology, Revenue

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, ...

Chief marketing officer to chief revenue officer

From CMO to CRO – developing your career to fit the future of business

Ledger Bennett August 3, 2020 Demand Generation, Insights, Measurable Results, Revenue, Talent & Resourcing

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ...

Marketing Funnel vs. Sales Funnel: A Complete Guide

Tom Jacobs May 7, 2020 Demand Generation, Marketing Strategy, Sales Enablement

Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ...

12 Considerations For Choosing A B2B Digital Agency in 2020

Tom Jacobs July 24, 2019 Demand Generation, Global Marketing, Marketing Technology

Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B ...

Sirius Decisions Summit 2019 Takeaways

Tom Jacobs June 21, 2019 Demand Generation, Global Marketing, Uncategorized

Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some fantastic people, and were ...

Demand Generation Maturity

Greg Dorban March 11, 2019 Demand Generation, Marketing Strategy

Every business wants results. And, they want them quicker than ever before. Yet, having an ever-increasing ability to scale revenue and business growth isn’t easy. Quick results are ...

Confused by the SiriusDecisions Demand Unit Waterfall®? Here’s what you need to know!

Virgil Wilson September 25, 2018 Demand Generation, Marketing Strategy

With the SiriusDecisions Europe Summit 2018 just around the corner, we’re all waiting with baited breath to see what will be unveiled. We’ve spoken about the Demand ...

Aligning Sales and Marketing around the Demand Unit Waterfall

Ledger Bennett March 21, 2018 Demand Generation, Global Marketing, Marketing Strategy

Sirius Decisions’ Isabel Montesdeoca and Julian Archer recently shared a shocking statistic, one which doesn’t paint marketers in the best of light – ...

5 steps to pancake (and QA) success!

Virgil Wilson February 9, 2018 Content Marketing, Demand Generation

With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of pancakes! Piled ...

Anything you can market, I can market better!

Ledger Bennett January 30, 2018 Demand Generation

[Annie:] Yes, you can! Yes, you can! YES, YOU CAN!!!! Mark Zuckerberg has announced new changes to the Facebook Newsfeed, ... ...

Does quality matter anymore?

Ledger Bennett January 10, 2018 Demand Generation

A lot has changed in our business over the last few years. Gone are the days of creating a one-off ad campaign or 48 sheets. ...

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