Marketing Blog, LB Agency Blog

Accelerating the Revenue Engine

Ledger Bennett January 27, 2020 Global Marketing, Measurable Results, Revenue

By this time you should have a clear revenue objective that’s been widely communicated. Existing silos between marketing, sales and customer teams should be in the process of ...

The Importance of Revenue Management

Ledger Bennett January 27, 2020 Insights, Measurable Results, Revenue

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and ...

What is growth marketing and how could it benefit your business?

Ledger Bennett December 18, 2019 Insights, Marketing Strategy, Measurable Results, Revenue

Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Choose a metric ...

The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett December 18, 2019 Insights, Revenue

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more ...

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett December 2, 2019 Insights, Marketing Strategy, Talent & Resourcing

There are huge risks to an organisation’s success if any department operating within it isn’t fit for purpose and doesn’t align with organisational objectives. But a marketing team ...

Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett November 13, 2019 Insights, Opinion, Revenue

The Chief Revenue Officer (CRO). An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and ...

Solutions for the Zero-Click Search SEO Trend

Tom Jacobs August 15, 2019 Marketing Strategy, SEO

In 2019, there was a new trend emerging in the SEO industry and per usual Google is at the heart of it. In the early days of the ...

12 Considerations For Choosing A B2B Digital Agency in 2020

Tom Jacobs July 24, 2019 Demand Generation, Global Marketing, Marketing Technology

Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B ...

What to consider when launching digital solutions

Jen Rogers June 26, 2019 Global Marketing, Marketing Strategy

In a constant effort to establish portfolio diversification, especially in the omnipresent IOT world, many hardware companies are now offering software and solutions that are compatible with their ...

Sirius Decisions Summit 2019 Takeaways

Tom Jacobs June 21, 2019 Demand Generation, Global Marketing, Uncategorized

Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some fantastic people, and were ...

Demand Generation Maturity

Greg Dorban March 11, 2019 Demand Generation, Marketing Strategy

Every business wants results. And, they want them quicker than ever before. Yet, having an ever-increasing ability to scale revenue and business growth isn’t easy. Quick results are ...