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The Blog

B2B marketing data

B2B Marketing Data: 5 Challenges Preventing Effective Use

Ledger Bennett September 27, 2020 Insights, Measurable Results

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and ... 

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CSR mental Health

Why Ledger Bennett’s CSR focus is tackling mental health

Ledger Bennett September 19, 2020 Talent & Resourcing

Earlier this year we took some time to consider our Corporate Social Responsibility (CSR) approach. Our aim was to involve everyone across our global business, uniting them around ... 

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Agile Marketing

What ‘agile’ really means for marketing

Ledger Bennett September 1, 2020 Insights, Marketing Strategy

An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing ... 

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Chief marketing officer to chief revenue officer

From CMO to CRO – developing your career to fit the future of business

Ledger Bennett August 3, 2020 Demand Generation, Insights, Measurable Results, Revenue, Talent & Resourcing

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and ... 

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My Day to Make a Difference for Mental Health

My Day to Make a Difference for Mental Health

Jon Barkworth July 31, 2020 Insights, Meet The Team, Talent & Resourcing, Uncategorized

25% of the UK population will experience a mental health problem of some kind each year. 20% of the population say they are always or often lonely which ... 

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Marketing budget management

Managing Marketing Budgets in a Crisis

Ledger Bennett July 15, 2020 Insights, Marketing Strategy, Revenue

Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. ... 

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Media performance

The changing face of revenue responsibility – a new model for success

Ledger Bennett June 16, 2020 Insights, Measurable Results, Revenue

“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than ever before”. For marketers, the need to break down silos with ... 

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Recovery strategy covid19

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett June 1, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously ... 

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Media performance

Media performance snapshot during COVID-19 & preparing for the second half of 2020

Ledger Bennett May 21, 2020 Insights, Marketing Strategy, Measurable Results, Revenue

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets ... 

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Translating marketing comms from English to local language – is it really worth the effort?

Ledger Bennett May 14, 2020 Measurable Results

If your business operates across multiple jurisdictions, you’re probably used to engaging with translation services to tailor your marketing communications to individual local markets. On the face of ... 

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skills gap analysis

Performing a marketing skills gap to help you plan for the future – in just 60 minutes

Ledger Bennett May 8, 2020 Talent & Resourcing

Following on from a blog we wrote recently about building agile marketing teams we’d referenced the importance of performing a regular skills gap exercise. Team dynamics across most ... 

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Marketing Funnel vs Sales Funnel

Marketing Funnel vs. Sales Funnel: A Complete Guide

Tom Jacobs May 7, 2020 Demand Generation, Marketing Strategy, Sales Enablement

Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked about the funnel? Well, ... 

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