Before your customers can make the Customer Journey you have to build them a road.
Getting them smoothly along the route from unknown prospect to sales, demands a comprehensive infrastructure within your Marketing Automation Platform.
The infrastructure needs to capture data from your prospects – converting them from unknown to known. Then it needs to nurture them using content. And it needs to do this efficiently and effectively, to turn them into marketing qualified leads and, ultimately, buyers.
Using best practice, experience from previous campaigns, and practical advice, our award-winning team can build you a sales-winning infrastructure combining any or all of these components:
- Marketing Tech Stack audit
- Campaign build
- User Acceptance Testing
- Campaign optimization
- Web personalization
- Interactive content build (using HTML).
Engaging and nurturing buyers based on ideas and content that spark meaningful interaction.
Continuous improvement on performance with more resource dedicated to an analytical approach.
Delivering marketing efficiency and effectiveness through the use of digital channels & technology.