When something clicks between a prospective customer and your brand, product or service, it’s a moment of truth.

The more moments of truth, the stronger the relationship grows.

In the Influence & Interactive Team, we see ourselves as the truth tellers.

We’ll help you understand where the moments of truth happen. Identify what prospects see as valuable information. What makes them respond.

Then we’ll craft the experiences that create those moments of truth between them and you.

And that shift prospects from being just prospects to being Marketing Qualified Leads.

There are four ways (count them) we do this:

  1. Marketing insight – we look at the wider landscape to give a context for your campaign.
  2. Audience insight – we help you to get to know your customers and prospects, as well as you know yourself.
  3. Campaign Support – we provide traditional creative services, as well as auditing your existing campaigns and interactive content.
  4. Community Support – we support always-on Social Media (when today’s prospects want an answer, they want it now).

Know Your Audience

Engaging and nurturing buyers based on ideas and content that spark meaningful interaction.

UNDERSTAND THEIR JOURNEY

How do prospects find you? Which channels are they using? What about your customers?

CAMPAIGN VS.
ALWAYS ON

Stop thinking about Campaigns in isolation! How do campaigns fit in with your always-on activities?

GET THEIR ATTENTION

The one word that everyone loves… is their name. Drop the generic. Personalization gets results.

OPINION VS FACT:
ARE YOU SURE?

Buyers are changing all the time. If it was true 6 months ago, does it still hold today? Sure about that?

BUILD EXPERIENCES
NOT ASSETS

Too little time. Too much content. Another White Paper? Create something they’ll remember.

PROTECT YOUR INVESTMENT

A Database is costly to build, but are you really making the most of the opportunity. Confident?

ENGAGE YOUR AUDIENCE

No one sends the same email to every contact, so why would you show them all the same page?

Services

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Agency Services

Engaging and nurturing buyers based on ideas and content that spark meaningful interaction.

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Consultancy

Continuous improvement on performance with more resource dedicated to an analytical approach.

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Tools

Delivering marketing efficiency and effectiveness through the use of digital channels & technology.

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