When something clicks between a prospective customer and your brand, product or service, it’s a moment of truth.
The more moments of truth, the stronger the relationship grows.
In the Influence & Interactive Team, we see ourselves as the truth tellers.
We’ll help you understand where the moments of truth happen. Identify what prospects see as valuable information. What makes them respond.
Then we’ll craft the experiences that create those moments of truth between them and you.
And that shift prospects from being just prospects to being Marketing Qualified Leads.
There are four ways (count them) we do this:
- Marketing insight – we look at the wider landscape to give a context for your campaign.
- Audience insight – we help you to get to know your customers and prospects, as well as you know yourself.
- Campaign Support – we provide traditional creative services, as well as auditing your existing campaigns and interactive content.
- Community Support – we support always-on Social Media (when today’s prospects want an answer, they want it now).
Engaging and nurturing buyers based on ideas and content that spark meaningful interaction.
Continuous improvement on performance with more resource dedicated to an analytical approach.
Delivering marketing efficiency and effectiveness through the use of digital channels & technology.